Customer Data Platform

Why is customer data still failing to deliver ROI? Leaders from Forrester, BECU, and Citizen Watch unpack the real reasons and share strategies that actually work.

Heidi Bullock, Chief Marketing Officer at Tealium, shares a checklist for enterprises before they decide to invest in a Customer Data Platform  Brands now face tech-savvy and experience-picky customers who expect personalised customer experience as a non-negotiable need. As enterprises navigate economic uncertainty, having the right Customer Data Platform (CDP) is the best arrow in […]

It helps brands and marketers identify and engage with new in-market audiences while ingesting and normalising their existing customer data to craft more effective marketing campaigns and maximise ad spend. Capstone Technologies Group, a company that acquires, operates, and organically develops disruptive technologies, announced that its subsidiary DrivenIQ has launched AMP, an Audience Intelligence Customer […]

Acquia CDP supports composable data strategies with expanded integrations and more ways to access analytics and insights Acquia, the open digital experience company, introduced enhancements to its customer data platform (CDP) that deepen support for enterprise marketing teams. The new capabilities expand how marketers and data scientists can work with information managed by Acquia CDP […]

Customer Data Cloud manages data privacy and consent preferences in a unified customer data record within one platform. Treasure Data, an enterprise customer data platform (CDP) provider, introduced Customer Data Cloud, an integrated suite of cloud-based customer data platform solutions. “As consumers, we have all experienced disconnected brand experiences. We don’t care which department, team, […]

It will benefit the highly regulated finance and healthcare industries to recognise the mission-critical nature of first-party data Lytics, a customer data platform (CDP) provider, launched Lytics Private Instance and Lytics Private Cloud on Google Cloud. “This innovation will enable businesses around the world to leverage some of the best-in-class technology from Lytics within a […]

Customers’ and consumers’ data are consolidated and integrated into a single data source using customer data platforms (CDPs). Which one is the most suitable for your organisation? Mohammad is unhappy with the services offered by his current bank and is considering replacing it for a better experience. He then searches the Internet for banks scoring […]

LiveRamp has joined the expanded Marketing Cloud Customer Data Platform ecosystem on Salesforce AppExchange. With the Customer Data Platform and LiveRamp’s app coming soon to AppExchange, Salesforce customers will be able to enhance reach and accuracy for all media activations. LiveRamp’s RampID technology fully supports audience enrichment, targeting, measurement, and optimisation, and customer preferences, opt-outs, […]

Yahoo has joined the expanded Marketing Cloud Customer Data Platform ecosystem on Salesforce AppExchange, In joining Salesforce AppExchange, Salesforce customers will be able to access Yahoo’s identity solution, Yahoo ConnectID, and build custom and previously unaddressable audience segments that can be activated through the Yahoo demand-side platform (DSP). Built on consent-based first-party data, Yahoo ConnectID […]

Bounteous is collaborating with digital experience company Acquia to launch Customer Data Platform (CDP) QuickStart Packages. Bounteous has rolled out a solution based on Acquia CDP that unifies customer profiles to deliver more personalised messaging leveraging customer data and machine learning. With Acquia CDP, Bounteous integrates data across systems and channels to create unified, enriched […]