Customer Data Platform

mParticle, the Customer Data Platform, announced an integration with Shopify, the leading omnichannel commerce platform, that further enables mParticle and Shopify customers alike to deliver relevant, timely and end-to-end customer experiences. Shopify is a new integration offered by the company, adding to more than 300 analytics, marketing, customer service, engineering and data warehouse tool integrations […]

Amperity announced it has raised $100 million in Series D financing, valuing the company at more than $1 billion. Amperity posted nearly 100 per cent revenue growth last year, demonstrating broad market appeal for the company’s high-performance, multi-patented CDP technology. “Customer data is the lifeblood of the modern enterprise, and the ability to derive insights […]

The joint solution creates a virtuous cycle of enhanced customer profiles and multi-channel customer journeys for 1:1 personalised experiences. Amperity, the customer data platform for consumer brands, announced a partnership with Braze, a comprehensive customer engagement platform, to create a bi-directional integration uniting the companies’ industry-leading solutions for customer identity management and multi-channel customer engagement. […]

Investment to expand world-class team, technology and infrastructure RudderStack, the customer data platform (CDP) for developers, announced that it has raised $21 million in Series A funding led by Kleiner Perkins.  RuderStack will use the funds to continue to build its technology platform and infrastructure to provide developers with the open, flexible tools they need […]

Amperity, a Customer Data Platform (CDP) for consumer brands, announced its partnership with Throtle, a leader in identity resolution and data onboarding, to enable brands to target customers and prospects using emerging authenticated ID replacements such as Unified ID 2.0, ID5, and Britepool for the third-party cookie, and to also facilitate integration with over 20 […]

Smart marketers are switching their attention to Customer Data Platform for insights into the customer’s mind to create relevant targeting Nowadays, with comprehensive data, marketers can personalise customer communications, markets to them at the right times, form an enjoyable experience, and close more sales. Nevertheless, it’s a struggle to capture all data, organise and store […]

Adobe announced the next generation of its Real-time Customer Data Platform (CDP), the only enterprise application architected from the ground up for first-party data-driven customer acquisition and engagement. Adobe Real-time CDP helps brands activate known and unknown customer data to manage the entire customer profile and journey seamlessly in one system, without the need for […]

Digital experience company Acquia announced that J Crew is using Acquia’s Customer Data Platform (CDP), a customer insights and machine learning platform, to drive measurable performance improvements with the brand’s marketing campaigns. “We’re thrilled that one of the most iconic global retail brands trusts Acquia CDP to engage with customers online and in stores,” Lynne […]

By 2025, four-fifths of all business-to-business (B2B) sales interactions between suppliers and professional buyers will take place in digital channels, according to a new whitepaper recently released by DHL Express, which predicts strong growth for the B2B e-commerce market in the coming years. The study was titled ‘The Ultimate B2B E-commerce Guide: Tradition is out. […]

Egyptian digital payments provider Paymob has raised $15 million in a new funding round led by UAE-based venture capital firm Global Ventures.  The new capital is part of the second tranche of the company’s Series A fundraising activity. Last year, the company raised $3.5 million as part of the first tranche. The investors in the […]