CRM

Optimove, a marketing platform provider, has acquired Kumulos, a provider of a personalised messaging platform for mobile applications. The acquisition furthers Optimove’s efforts to expand the native messaging capabilities of its Customer Relationship Management (CRM) Marketing platform and bolsters its artificial intelligence engine, adding native mobile capabilities to help companies orchestrate multichannel marketing journeys across […]

AI-powered DAM can provide the infrastructure to connect a company’s martech platforms  to deliver a personalised and unified content experience for customers As companies create more visual content, they must manage their assets and processes efficiently. It is not only the management of essential digital assets but also the optimised presentation of visuals, quality and […]

Comm100, a provider of digital omnichannel customer engagement solutions, has partnered with Deltapath to incorporate voice into its platform. The partnership will integrate Deltapath UC to the Comm100 platform to enable contact centres to provide a complete omnnichannel offering within one integrated platform that can be integrated with CRM platforms like Salesforce and Microsoft Dynamics […]

Gefen is expanding its compliant CRM communication channels support. On its journey to have a one-rule-all platform for all tech needs of the agents, Gefen’s CRM enables the agent to gather in one place all communication channels with customers. These channels include calls, email, text and video chat. Since the CRM works also in the […]

Laser-focused on high definition CX, SugarCRM is working on out-of-the-box solutions “Fifty-two per cent of sales leaders say their traditional CRM costs them revenue – that’s a frightening statistic. We believe firmly that it’s time to work smarter, not harder. It’s time for a change,” said Craig Charlton, CEO, SugarCRM. The last two years have […]

Altruist, providers of a custodial solution for financial advisors, has integrated with Wealthbox CRM. Through the integration, advisors can combine their customer data in Wealthbox with the custodial data available on the Altruist platform, add new clients with a single click, and open accounts on Altruist in less than 30 seconds. “Partnering with Wealthbox is […]

With blockchain smart contracts, brands can define, automate, and expedite the entire loyalty rewards process. It has the potential to decrease administrative and personnel costs considerably. An average customer is a member of at least ten loyalty programmes, and repeat customers provide 40 per cent of the store value. Turns out, these numbers are keeping […]

Optimising martech –  managing and coordinating disparate platforms and interfaces – has become more vital than ever. Industry experts share their views on why it is vital to optimise the martech stack. In breadth and complexity, marketing technology is evolving exponentially. Thousands of platforms offer solutions for email, CRM, mobile, social, content, web analytics, and […]

HubSpot, the customer relationship management (CRM) platform for scaling companies, announced that its App Marketplace is now home to more than 1,000 integrations that span use cases in marketing, sales, service, and more. The news comes less than two years after the marketplace surpassed 500 apps, reflecting HubSpot’s commitment to building an ecosystem that serves […]

Demandbase, the B2B go-to-market leader, announced it has updated its company taxonomies to provide users with a deeper understanding of their customer and prospect accounts. This enables users to easily identify whether a company is a global parent, subsidiary, branch or independent company (e.g. not part of a corporate family tree). Available in both Demandbase […]