This is the story of Zoho. An Indian bootstrapped startup that has given giants like Google and Salesforce a run for their money with its market disruptive products and services. Initially known as the poor man’s Salesforce, Chennai and San Francisco-based software-as-a-service (SaaS) provider Zoho Corp has now become a giant. India’s SaaS Unicorn Zoho […]
Strategic partnership between Google and Salesforce will help marketers better understand their customers Salesforce, the leader in CRM, announced new innovations across Digital 360, helping companies go digital faster and deliver the next generation of marketing, commerce and digital experiences. Salesforce will debut these new technologies and more at the Connections event. With online sales […]
Chorus.ai, the conversation intelligence platform for high growth revenue teams, released Momentum by Chorus, a new native Salesforce experience that transforms the way enterprises understand their customer relationships. Momentum by Chorus, which was first announced in 2020, brings the voice of the customer back to the CRM by aggregating every interaction from emails, calls, and […]
Marketers collect a lot of data from their customers from various channels to be customer-centric and updated with the market’s pulse. To be omnipresent for customers, marketers adopt an omnichannel customer engagement and data collection model. As such, most data comes in through systems like Customer Relationship Management (CRM) or Enterprise Resource Planning (ERP) systems. […]
Smart marketers are switching their attention to Customer Data Platform for insights into the customer’s mind to create relevant targeting Nowadays, with comprehensive data, marketers can personalise customer communications, markets to them at the right times, form an enjoyable experience, and close more sales. Nevertheless, it’s a struggle to capture all data, organise and store […]
OptifiNow, a provider of CRM and marketing automation software, has integrated with the ICE Mortgage Technology platform that focuses on wholesale lenders and third-party originators (TPO). OptifiNow used the Encompass API to integrate with TPO Connect so lenders can synchronise the TPO Connect and Encompass loan data with their CRM platforms. The integration enables OptifiNow […]
Top of Mind Networks has launched its Surefire CRM Retention Centre, an online retention gift store that enables loan originators to curate a gift-receiving experience for clients in lieu of or in addition to corporate-level client retention initiatives. Within the Retention Centre, LOs can build automated retention gift campaigns based on rules such as loan […]
Text Request, a business texting platform, announced new integrations with six customer relationship management (CRM) platforms — HubSpot, Mindbody, FranConnect, Pipedrive, SugarCRM, and Clio — as well as with email marketing service Constant Contact. These updates to the SaaS tool were built to meet growing customer demand for seamless communication between the texting platform and […]
Pipeliner CRM has announced new updates for its Organisation Chart feature. The release introduces new customer-driven enhancements to help sales teams access in-depth information, win new clients, retain existing clients, and increase revenue by connecting with prospects, identifying their challenges, and providing actionable solutions. Pipeliner CRM is a sales application platform that provides its users […]
CIOs and CMOs need to work together to address digital customer experience and expectations. In 2020, more than half of the global population went online. Put simply, this means that more people now use the internet than those that do not. As a result of this shift, businesses now need to leverage the opportunities introduced […]
