Salesforce, the global leader in CRM, announced a Global Advisory Board to provide strategic guidance and support the company’s growth into international markets. Salesforce aims to position the business software company as the trusted digital advisor to CEOs and leaders around the world. Last year, Salesforce announced an EMEA Advisory Board, chaired by President and […]
Machine Learning can now be the key element in a Customer Relationship Management (CRM) tool to boost customer acquisition. American Express, a company that once received leads only via email campaigns, is now witnessing a 40 per cent increase through machine learning (ML)-driven online engagement. According to a Forrester report, ML technologies are expected to hit […]
This is the story of Zoho. An Indian bootstrapped startup that has given giants like Google and Salesforce a run for their money with its market disruptive products and services. Initially known as the poor man’s Salesforce, Chennai and San Francisco-based software-as-a-service (SaaS) provider Zoho Corp has now become a giant. India’s SaaS Unicorn Zoho […]
Strategic partnership between Google and Salesforce will help marketers better understand their customers Salesforce, the leader in CRM, announced new innovations across Digital 360, helping companies go digital faster and deliver the next generation of marketing, commerce and digital experiences. Salesforce will debut these new technologies and more at the Connections event. With online sales […]
Chorus.ai, the conversation intelligence platform for high growth revenue teams, released Momentum by Chorus, a new native Salesforce experience that transforms the way enterprises understand their customer relationships. Momentum by Chorus, which was first announced in 2020, brings the voice of the customer back to the CRM by aggregating every interaction from emails, calls, and […]
Data collected by enterprises don’t have to be always customer-centric. In an ideal scenario having a golden record for every type of data is desirable.
Smart marketers are switching their attention to Customer Data Platform for insights into the customer’s mind to create relevant targeting Nowadays, with comprehensive data, marketers can personalise customer communications, markets to them at the right times, form an enjoyable experience, and close more sales. Nevertheless, it’s a struggle to capture all data, organise and store […]
OptifiNow, a provider of CRM and marketing automation software, has integrated with the ICE Mortgage Technology platform that focuses on wholesale lenders and third-party originators (TPO). OptifiNow used the Encompass API to integrate with TPO Connect so lenders can synchronise the TPO Connect and Encompass loan data with their CRM platforms. The integration enables OptifiNow […]
Top of Mind Networks has launched its Surefire CRM Retention Centre, an online retention gift store that enables loan originators to curate a gift-receiving experience for clients in lieu of or in addition to corporate-level client retention initiatives. Within the Retention Centre, LOs can build automated retention gift campaigns based on rules such as loan […]
Text Request, a business texting platform, announced new integrations with six customer relationship management (CRM) platforms — HubSpot, Mindbody, FranConnect, Pipedrive, SugarCRM, and Clio — as well as with email marketing service Constant Contact. These updates to the SaaS tool were built to meet growing customer demand for seamless communication between the texting platform and […]
