CRM

WhatsApp usernames may improve privacy for users, but for marketers, they also mark the start of a handle-first, consent-led and platform-controlled messaging era.

Zeotap’s Emma Currie and Shravan Maheshwaran explain why enterprise customer data challenges are rarely about volume and often about usability, identity resolution and the ability to activate data at speed.

With Programmatic CRM, Movable Ink continues to advance enterprise AI personalisation, helping brands deliver more connected, relevant CXs at scale.

The acquisition will bring Fin’s customer agent platform to companies, accelerating time-to-value and expanding Salesforce’s ability to deliver autonomous agents.

MoEngage is also opening up to the enterprise AI stack via an MCP server, so customers can use AI tools to access MoEngage data and tools or to build external AI agents.

By leveraging Data 360, Agentforce, and Contentful’s composable APIs, global enterprises can deliver personalised, AI-assembled experiences at scale across channels.

Pipedrive’s new project management and messaging tools help sales teams manage post-sale work, automate workflows, and centralise customer conversations.

Impact shows up in how a customer’s business actually runs day to day. It’s not about a system going live or a dashboard looking impressive. It’s about whether issues are resolved faster, whether revenue moves more quickly, and whether people genuinely feel their jobs have become easier, says Shakira Talbot, Group VP, CRM EMEA at ServiceNow.

Marketers can seamlessly bring their Canva designs into Klaviyo to personalise, refine, and deliver customer experiences at scale.

HubSpot’s latest announcements span marketing, sales, and customer support, built on its agentic customer platform where AI delivers better outcomes through deeper business context.