CRM

This partnership strengthens Varicent’s position as the only fully integrated SPM platform—one that combines Sales Planning, Incentive Compensation, and Performance Optimisation in a single AI-powered solution.

The Smart Growth Suite brings together CRM, marketing, content, and AI tools into one compliant system, automating workflows across the lead-to-client lifecycle with high admin-level control for larger firms.

In 2025, the gravitational centre of the martech universe is undergoing a quiet but powerful realignment. While some platforms remain steadfast, others are receding—or even collapsing under their own weight…

The study found that when teams fully embrace and effectively use their CRM, 86% state that their system is the right size for their organisation, compared to 62% of teams with lower adoption rates.

Zoho develops AI tools intended to support users effectively while keeping model complexity manageable to avoid additional costs for consumers.

With Five9 Fusion for Salesforce, organisations gain a powerful advantage in delivering seamless, AI-driven customer experiences.

A key aspect for InterAction+ is creating solutions for clients whose work revolves around Microsoft 365 apps.

Introhive’s improved contact management capabilities deliver significant value by empowering marketing and business development professionals.

By consolidating all CRM touchpoints within Iterable, Fabletics has created a 360-degree customer view, enabling smarter decision-making and more effective omnichannel execution.

Most businesses treat CRM as a service function rather than a growth driver, says Karan Gupta, Founder at MarTech Nexus. When done right, CRM can drive incremental CLV and revenue growth. But when done poorly—or merely as a “campaign factory”— the impact is minimal or hard to measure.