CRM

The new product reinforces Purple’s commitment to supporting businesses of all sizes, including the SME sector, by providing a one-stop shop for physical venues to gather data, manage customer relationships, and drive measurable growth.

AI Content Decisioning generates and determines the best content for customers across channels, empowering marketers to be positionless with unprecedented creative power to scale CRM Marketing personalisation.

Bringing Qualified into the Salesforce ecosystem will allow customers to quickly deploy fully-featured marketing agents that autonomously generate a pipeline.

The Insightly CRM Copilot puts natural language prompts and powerful automation at the centre of sales and marketing operations, turning the CRM into a smart, conversational partner for every user.

Built on ActiveCampaign’s MCP server, the new integration lets marketers securely access, analyse, and take action on marketing data across campaigns and automations directly in Claude.

Using Thryv’s AI-driven automated software, home service businesses can market their services to high-intent prospects and accelerate revenue growth.

Orlando Beakbane, Principal Customer Success Manager, Enterprise at Braze, highlights how creativity, powered by AI, automation, and data storytelling, is becoming the key differentiator for brands in a world of lookalike marketing.

Tightening privacy laws, the rise of AI, and the shift of customer data into operational systems are redefining how brands build trust and deliver seamless experiences across marketing, service, and operations.

This investment will accelerate Attio's mission to build an AI-native CRM that understands every customer and gives teams the power to build their go-to-market systems exactly as they need, at scale.

Alongside Pulse, Pipedrive is also launching a restructured set of pricing plans that are more intuitive, better aligned with business growth stages and packed with added value for customers.