Veeva Debuts Vault CRM Campaign Manager

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Veeva Systems announced Veeva Vault CRM Campaign Manager, a new industry-specific marketing application that simplifies and speeds non-personal promotion to healthcare professionals. 

Arno Sosna, General Manager of CRM products at Veeva, said, “Veeva Vault CRM Campaign Manager is another step toward bringing sales and marketing together for customer centricity. The simplicity of Vault CRM Campaign Manager finally makes compliant email marketing and campaign management accessible to life sciences companies of all sizes.”

Also Read: Veeva Debuts Vault CRM for New Customers

Vault CRM Campaign Manager lives in the same Vault as Veeva Vault CRM and shares the same customer data, giving sales and marketing the effortless synchronisation needed for true customer centricity.

Through orchestrated campaigns, marketing users in Vault CRM work side by side with field CRM users, ensuring content is consistently applied and reused.