Creative Testing

The collaboration introduces Vera, a specialised AI agent now available in the Picsart Agent Marketplace, designed to ground creative decisions in real-world evidence.

Amplify AI helps marketers make better creative decisions before and during campaigns, addressing one of the biggest drivers of campaign ROI.

Lorenzo Rossi talks about navigating rising acquisition costs, avoiding metric confusion, leveraging creative testing for growth, and why diversification, localisation, and full-funnel optimisation are essential for sustainable mobile app scaling.