Creative Optimisation

The collaboration introduces Vera, a specialised AI agent now available in the Picsart Agent Marketplace, designed to ground creative decisions in real-world evidence.

Together, Luma-Dumbstruck are giving advertisers the ability to turn audience insight directly into optimised, market-ready assets.

Analysis of $130 million in ad spend across 65,000 Meta Partnership Ads uncovers lessons for how brands can build a creative system that beats fatigue and never runs out of winning ads.

The collaboration automates creative deployment between platforms while enabling audience-informed creative decisioning through audience data available in Yahoo DSP.

Powered by Pathmatics, the integration provides advertisers with access to their existing Meta and TikTok creative assets directly within Google Ads.

Amplify AI helps marketers make better creative decisions before and during campaigns, addressing one of the biggest drivers of campaign ROI.

By introducing a creative-side attention metric into the planning process, IAT helps advertisers make more informed decisions about where and how their campaigns should run.

The new solution combines AI-powered creative optimisation in-flight with contextual signals to deliver relevant advertising experiences across streaming environments.

Integration activates HorizonOS’ Blu audiences inside Smartly's creative and campaign workflows across social, CTV, and Google.

Creative Advisor brings predictive intelligence to the creative process, helping advertisers evaluate and optimise new TV creatives before media spend begins.