Creative Optimisation

Ad EnGage Optimize gives brands and agencies the power to autonomously optimise frequency, creative rotation, audience targeting, and media planning in-flight.

Smartly’s integration with Amazon DSP unifies social and CTV campaigns, pairing intelligent creative with full-funnel activations and reporting across Amazon's premium streaming inventory.

Roberto Andrès Louback talks about building brand trust through consistency, avoiding attribution errors by separating correlation from causation, and how AI models and agents are transforming creative optimisation and marketing experimentation.

By compressing insights, creative testing, and journey orchestration, brands can boost effectiveness, build a culture of experimentation, and unlock self-funding growth flywheels that drive profit impact beyond cost savings.

More ads don’t mean better results. In 2025, the edge lies in emotionally intelligent, optimised creative that drives both installs and retention. What does the recent Appsflyer report reveal?