conversational AI

As AI becomes a new customer-service touchpoint, brands must use automation to remove friction while keeping human support accessible when customers need it most.

The new product by Marvin captures in-the-moment feedback inside products and websites and connects it with a company’s existing customer knowledge.

As AI agents like Alexa for Shopping and Walmart's Sparky curate shortlists rather than search pages, brands need answer-engine optimisation to be seen.

The combination brings together LivePerson's extensive enterprise digital messaging infrastructure with SoundHound's proprietary voice agentic AI.

Gupshup's Voice AI Platform resolves support calls, qualifies and converts leads, and automates operational calls such as scheduling, verification, and payment reminders.

Merkle MENA’s Deepak Mankani outlines that only retailers who move from fragmented stacks to integrated, agentic CXM will bag higher conversion, bigger baskets, and lower service costs.

Rather than leaving advertisers to guess where their ads are appearing, Similarweb’s AI Ads provides a direct look at what's winning placement.

Brands can now generate, launch, and optimise ads on ChatGPT alongside Meta, Google, LinkedIn, TikTok, and Reddit from one platform.

The new agent by InMobi helps media buyers discover inventory and assists in building deals and optimising campaigns through natural language.

The ChatGPT pilot gives select SMB, mid-market and B2B advertisers an early opportunity to reach customers during AI-assisted research and discovery.