Contextual Advertising

Performance marketing has reached a turning point. As 2026 unfolds, there are three shifts marketers need to watch and prepare for.

The collaboration enables advertisers to use Attain's real-time purchase data within TripleLift's premium creative and contextual environments, creating a seamless path from discovery to checkout.

Integrated with IRIS_ID, Seedtag helps advertisers reach audiences on a greater scale and with clearer program-level targeting across streaming inventory.

The release of Cadmus AI 3.0 enhances the company’s ability to deliver real-time cultural understanding, privacy-safe scale, and high-performing contextual targeting for brands seeking meaningful connections with diverse audiences.

Through Cognitiv's ContextGPT, WunderKIND Ads can curate inventory to create custom deals for advertisers, and align content with the deepest level of contextual intelligence across its network – with seamless activation through any DSP.

Using analysis of past engagement, events, and purchase data, Predictive Moments goes beyond traditional location-based advertising to provide highly relevant messaging during peak engagement and purchase times.

With DeepContext, Eskimi is setting a new standard for AI-powered contextual advertising, giving advertisers the tools to deliver more authentic, effective, and globally adaptable campaigns.

With these AI agents working in unison, Pantheon ensures that advertisers achieve higher engagement, reduced CPM volatility, and measurable business outcomes across every screen.

By leveraging the new programmatic capabilities of VOS360 Ad, broadcasters can unlock new demand, boost ad revenues and improve yield through automated data-driven transactions and measurements.

With this raise, ArcSpan plans to expand its product, data science, and publisher success teams while deepening integrations across the advertising ecosystem.