Contextual Advertising

Performance marketing has reached a turning point. As 2026 unfolds, there are three shifts marketers need to watch and prepare for.

Contextual targeting has helped brands meet their ideal customer across the world Google announced phasing out of third-party cookies in 2020 over mounting piracy concerns. However, it has been delayed, still awaiting implementation as of September 2022. Marketers have loved every bit of this cookie as it helped them track users and customise their browsing […]

Seedtag’s Contextual Profiles combine two types of real-time signals to evaluate the likelihood of a user being receptive in that moment and thus taking action. Seedtag, a contextual advertising company, introduced Contextual Profiles, a solution that allows advertisers to deliver effective performance campaigns using real-time contextual signals without cookies or any personal data. As the […]

Is there any way marketers could serve the right person, the right message, for the right product, at the right time on the right platform? With contextual advertising, your brand will never go out of your customers’ sight and is sure to impact their mind.