commerce media

In a move that validates the platform’s capabilities, GoWit has selected WPP Media Turkey as its exclusive pilot agency partner for GoWit One.

The new analytics product by Flywheel leverages Amazon’s unique shopping, streaming, and browsing signals to help brands measure, benchmark and forecast the long-term value of their customers on Amazon.

The partnership brings together Acxiom’s Retail and Commerce Media Networks (RCMN) team and ReachTV’s unrivalled airport media footprint to create a universal travel Retail Media Network (RMN).

In addition to Affinity’s custom-built Consumer Purchase Audiences, this collaboration provides access to enhanced targeting capabilities, valuable insights, and fosters real-world impact through measurement.

With its existing base of 25,000 advertisers and reach to 500 million enrolled consumers, Mastercard Commerce Media operates both in owned channels as well as bank and other publishing outlets around the world.

The collaboration between Criteo and WPP Media offers a turnkey solution: curated audiences based on commerce signals enhanced and scaled by Open Intelligence—activated in any Demand-side Platform (DSP).

Goldbach and GoWit aim to build a comprehensive retail media ecosystem, providing retailers and advertisers with innovative, data-driven advertising solutions.

Retail Media is evolving into Commerce Media, unlocking omnichannel, data-powered advertising that transcends traditional retail boundaries. From in-store displays to AI-driven off-site ads, the future of consumer engagement is everywhere—and it’s just getting started.