The most successful brands use logic to enable magic: they use data, technology, and AI to understand context, anticipate needs, remove friction, and make better decisions. The goal is to create customer experiences that feel effortless, personal, and relevant, says Ilaria Buonpane, CMO at Wear That, Chalhoub Group.
As AI agents reshape marketing operations, CMOs are being challenged to focus less on execution and more on governance, brand stewardship, and content quality to ensure long-term visibility and business impact.
Modern CMOs must blend data mastery, AI adoption, financial fluency and creative leadership to drive measurable business value and lead high-performing teams.
From balancing metrics with brand magic to ethical uses of synthetic data, modern marketing is a high-wire act. David Norris, CMO at boost.ai breaks down how AI is reshaping campaigns, CX ownership, and the very role of CMOs and what it means to stay ahead.
Forget what you knew about sales funnels. AI is reshaping how CMOs drive growth, from leading revenue strategies to pioneering AI-driven metrics and owning the future of search with AEO.
In an industry obsessed with growth hacks and shiny stacks, marketers are now losing nearly a month each year just troubleshooting tools. Creativity is being sidelined. Morale is dropping. Strategy is on hold.
The three tools will help companies understand how they're doing in the space, how their work is matching up against industry peers, and where they could or should focus next.
Patricia Corsi, Bayer Consumer Health’s Chief Marketing and IT Officer, reveals how the brand is using; data to increase access to healthcare services, technology to free up time for resources to focus on high value work, and test sustainable actions to address humanity’s most pressing challenges
Marketing leaders enter the new year with an imperative to drive growth in a volatile environment With more pressure to drive efficient growth during disruptive times, there are three trends that will impact CMOs in 2023, according to Gartner, Inc. Those trends include: Shifting customer behaviours amplify uncertainty Burdensome cross-functional collaboration yields worse organisational outcomes […]
Informatica, the enterprise cloud data management platform, announced the appointment of Jim Kruger, Executive Vice President (EVP) & Chief Marketing Officer (CMO). Kruger joins Informatica from Veeam Software where he was the Chief Marketing Officer driving innovation across every aspect of Veeam’s marketing organisation. He brings over 25-years of experience with demonstrated success in driving […]
