B2B

To those marketers who do not give B2B gamification a fair chance It was 2011. Popular marketers Gabe Zichermann and Sebastian Detarding were having a public debate on Gamification.  Their argument was not about the importance or the future of gamification marketing. Instead, it was about the syntax of game design. While Gabe believed that […]

Zilliant announced that Malvern Panalytical has selected Zilliant as its pricing solution to reimagine pricing on a global scale. Malvern Panalytical will use Zilliant Price Manager to set, manage and update pricing on a global scale while adapting quickly to changing business dynamics. Malvern Panalytical will also use Zilliant IQ Anywhere, a robust, REST-based API […]

Taking a page out of the B2C marketing strategies guide, several brands have been using gamification successfully You are in a virtual arena. Putting on your detective cap, you are tasked with uncovering the mysteries hidden inside the data. No doubt, data analysts would enjoy such challenges, so SAP launched this gamified marketing campaign to […]

They are the risk-takers who launched companies or built them up. Here’s the list of top CEOs of Martech companies. They are successful and talented leaders who have carved new paths and taken their businesses to new heights.   Marc Benioff CEO of Salesforce, USA Marc Benioff is Founder, Chairman and Chief Executive Officer of Salesforce, […]

Moving into the marketing arena, the social media platform Instagram gives brands a chance to gather an IG clientele. Imagine a map where Instagram users were country, it would surpass the population of the whole of the Middle East. Instagram’s strong outreach capabilities and an effective suite of tools could conquer global market shares. There […]

While competition among B2B and B2C companies increases, Extended Reality (ER) takes the lead in marketing strategies The era of digitisation has prompted an increased demand for Extended Reality, which constitutes AR and VR technologies. With the market expected to reach 333 billion by 2025, at a CAGR of over 50 from 2020 to 2025, […]

Brands look for alternate, cookie-less solutions to use their B2B consumer data that would mitigate their critical business decisions. Technical insight into how B2B consumer data is used for retargeting purposes is always a concern. Quite simply, the utilisation of data used for making budget and target decisions by businesses need to be revealed and […]

Enterprise Cloud and Data Center Forum will discuss the opportunity and critical challenges. 2020 exposed stark contrasts between Middle Eastern companies that had embraced cloud technologies and those who have been slow. As many companies had to prioritise customer experience, remote workforce and eCommerce, they accelerated cloud migrations. As per reports, this year, the global […]

Many organisations witness higher growth rates and investment plans with AI, while some struggle with its performance. Artificial Intelligence has earned the tag of ‘improved execution’ among all global brands. AI integration was an unavoidable addition for several organisations in 2020, and they do not regret it. A McKinsey survey, The state of AI in 2020, […]

Adobe announced it has entered into a definitive agreement to acquire Workfront, the leading work management platform for marketers, for $1.5 billion, subject to customary purchase price adjustments With more than 3,000 customers and one million users, Workfront is the solution marketers rely on every day to efficiently manage content, plan and track marketing campaigns, […]