B2B

Dun & Bradstreet, a provider of business decisioning data and analytics and Zeta Global Holdings Corp, a data-driven marketing technology company that empowers enterprises to acquire, grow and retain customers, announced they have entered a strategic alliance. The Dun & Bradstreet-Zeta alliance will bring together trusted consumer and business data into a single private data […]

Experience Management (XM) provider and creator of the XM category Qualtrics,  announced the launch of new solutions to help B2B and B2C firms accelerate innovation across their digital channels. Expanding upon the catalogue of digital solutions already released this year, these out-of-the-box solutions enable digital teams to quickly and effectively design and optimise the web […]

Businesses are incorporating machine learning solutions for dynamic pricing, intelligent negotiation, and profit simulation. Although machine learning (ML) adoption started in the consumer space nearly a decade ago, the B2B sector has been relatively slow in adopting ML algorithms for pricing. But the scenario is changing fast. A recent Global CEO Survey found 85 per […]

NetLine’s 2021 State of B2B Content Consumption and Demand Report examines vital insights from the content consumption behaviours of B2B buyers Fuelled by a dearth of in-person events and virtual meetings, the effects of the pandemic drove an overall spike in content consumption — especially with webinars — resulting in a 22% YOY increase in […]

To those marketers who do not give B2B gamification a fair chance It was 2011. Popular marketers Gabe Zichermann and Sebastian Detarding were having a public debate on Gamification.  Their argument was not about the importance or the future of gamification marketing. Instead, it was about the syntax of game design. While Gabe believed that […]

Zilliant announced that Malvern Panalytical has selected Zilliant as its pricing solution to reimagine pricing on a global scale. Malvern Panalytical will use Zilliant Price Manager to set, manage and update pricing on a global scale while adapting quickly to changing business dynamics. Malvern Panalytical will also use Zilliant IQ Anywhere, a robust, REST-based API […]

Taking a page out of the B2C marketing strategies guide, several brands have been using gamification successfully You are in a virtual arena. Putting on your detective cap, you are tasked with uncovering the mysteries hidden inside the data. No doubt, data analysts would enjoy such challenges, so SAP launched this gamified marketing campaign to […]

They are the risk-takers who launched companies or built them up. Here’s the list of top CEOs of Martech companies. They are successful and talented leaders who have carved new paths and taken their businesses to new heights.   Marc Benioff CEO of Salesforce, USA Marc Benioff is Founder, Chairman and Chief Executive Officer of Salesforce, […]

Moving into the marketing arena, the social media platform Instagram gives brands a chance to gather an IG clientele. Imagine a map where Instagram users were country, it would surpass the population of the whole of the Middle East. Instagram’s strong outreach capabilities and an effective suite of tools could conquer global market shares. There […]

While competition among B2B and B2C companies increases, Extended Reality (ER) takes the lead in marketing strategies The era of digitisation has prompted an increased demand for Extended Reality, which constitutes AR and VR technologies. With the market expected to reach 333 billion by 2025, at a CAGR of over 50 from 2020 to 2025, […]