automation

Package.ai launches AI-Backfill to boost delivery efficiency, increase utilisation, and reduce manual effort for home furnishing and appliance retailers.

Tightening privacy laws, the rise of AI, and the shift of customer data into operational systems are redefining how brands build trust and deliver seamless experiences across marketing, service, and operations.

Unlike rudimentary chatbots or voice agents, the Digital Workforce platform offers a truly nuanced, human-like, face-to-face experience that fundamentally redefines how businesses will deploy and interact with AI.

Over 40% of agentic AI projects will fail by 2027 due to escalating costs, unclear business value or inadequate risk controls, according to a Gartner report.

These automated email and SMS strategies turn casual browsers into loyal buyers and boost revenue with minimal effort.

New research shows that businesses with higher digital maturity are outpacing their peers, with integration, agility, and leadership alignment playing pivotal roles in delivering ROI and operational resilience.

The AI suite goes beyond basic automation with intelligent orchestration, helping organisations scale operations faster and reduce manual work.

Automation, AI, and authenticity collide in modern social strategy. Emplifi’s Molly Pannell talks about crafting campaigns that resonate, not replicate.

As automation plateaus, empathy emerges as marketing's superpower – the differentiator that AI and machines cannot replicate.

By consolidating all CRM touchpoints within Iterable, Fabletics has created a 360-degree customer view, enabling smarter decision-making and more effective omnichannel execution.