automation

Smartly.io, a social advertising automation platform provider, has enhanced its advertising automation capabilities with the release of Budget Pacing Visualiser, Dynamic Local Inventory Ads, and Cross-Campaign Budget Optimisation. “By unifying media, creative, and data in one platform, we allow retailers to hit shoppers with the right message at the right time, all while providing them […]

Citi has renewed its cash management mandate with UAE flag carrier Etihad Airways, further assisting the airline with a major treasury transformation journey, helping to enhance its automation, digitalisation and overall efficiency. Etihad will gain access to Citi’s breadth of digital capabilities across working capital and liquidity management, payments and collections, reconciliation and visibility, as […]

AI-powered DAM can provide the infrastructure to connect a company’s martech platforms  to deliver a personalised and unified content experience for customers As companies create more visual content, they must manage their assets and processes efficiently. It is not only the management of essential digital assets but also the optimised presentation of visuals, quality and […]

Marketing strategist Troy Sandidge talks about the creator economy, marketing strategies and the customer experience tools in 2022 “CX will come down to applying S.O.A.P. — Simplification, Omnichannel-communication, Automation, and Personalisation. Applying S.O.A.P. will help you provide the best customer journey at a level that will consistently evolve and improve your CX deliverables,” said Troy […]

Gradient Works has recently announced its seed funding round, as well as the public availability of its first product, Gradient Works Assignment. Gradient Works Assignment automates rules of engagement to help CROs increase revenue velocity. It includes the ability to intelligently route leads, assign opportunities, and allocate customer accounts, ensuring efficient execution across the entire […]

“Companies must prioritise digital transformation across their entire ecosystem, taking a measured approach that evolves the business at pace without causing massive disruption. This is still a challenge for many companies transforming their customer experience and business models in a rapidly evolving digital world to ensure their survival,” said James Kirby, SVP & Head of […]

Delivering the best services or products isn’t enough to skyrocket your business. CRM (Customer Relationship Management) solutions have become a competitive and growing space. Since customer experience is what all brands have been talking about, CRM solutions and strategies and the importance of launching companies forward are immense. So, it won’t be a stretch to […]

It’s not about a takeover by robots. If anything, robotic process automation or RPA helps the contact centre agent focus on more meaningful tasks by taking on repetitive chores. 

Over the past year, CRM vendors greatly improved platform flexibility to help their clients accommodate remote, hybrid, and in-person work, Nucleus Research concluded in its 2021 CRM Value Matrix, a yearly assessment of the CRM market. The research also revealed that leading vendors, most notably Microsoft Dynamics 365, Oracle CX Cloud, Salesforce, SugarCRM and Zoho, […]

HashiCorp announced it has entered into a multi-year agreement with Cisco, in which Cisco will sell HashiCorp Terraform Cloud Business alongside the Cisco Intersight platform. The agreement will help customers achieve a hybrid cloud operating model using Terraform’s infrastructure as code for infrastructure provisioning and management of private data centres with Cisco Intersight. “HashiCorp is […]