The most successful brands use logic to enable magic: they use data, technology, and AI to understand context, anticipate needs, remove friction, and make better decisions. The goal is to create customer experiences that feel effortless, personal, and relevant, says Ilaria Buonpane, CMO at Wear That, Chalhoub Group.
New Vidmob360 platform connects creative performance data to the tools, agents, and AI systems where brands and agencies actually work.
The enhancements are designed to help ecommerce brands and small and mid-sized businesses scale with confidence using Mailchimp.
AI is moving beyond experimentation to become the connective layer linking data, creativity, media, and measurement. As agentic systems mature, marketing organisations are beginning to orchestrate entire customer journeys through AI-driven collaboration across teams and channels.
In this exclusive interview, Greg Kihlstrom breaks down the biggest myths and missed opportunities in martech today.
Will Snow, Associate Director Digital Technologies, Yum! Brands, explores whether artificial intelligence can truly replicate the human spark or if creativity will always remain an innately human art.
Volatility is inevitable, says Martin Man, Partner Manager, DX EMEA at Progress, But with the right mindset and tech stack, it can be a catalyst for building more resilient, customer-centric strategies. How do teams protect data-driven marketing strategies in an evolving privacy landscape?
Sprinklr Service is an AI-powered CCaaS platform that enables agents to serve customers across digital, social, and voice channels. Sprinklr launched the winter release (v. 18.2) of its unified customer experience management (Unified-CXM) platform with more than 650 new features and innovations for the four Sprinklr product suites, including 120 contact centre-as-a-service (CCaaS) features and […]
One AI’s solution empowers companies to add capabilities like topic and action item extraction, follow-up reminders, summarising conversations, and detecting customer sentiment and emotion. One AI announced its artificial intelligence solution for CRM with multilingual AI capabilities to maximise lead conversion, enhance customer engagement, and increase their revenue. “It’s like having an additional 1,000 relentless, […]
Users will simply need to enter a few details into a simple form, including descriptions of the product, service, or story they are pitching, and the generator will instantly turn those answers into a pitch ready to send to journalists and content creators. Press Hook, a media relations platform provider, has launched an artificial intelligence-powered […]
