Artificial Intelligence

In this exclusive interview, Greg Kihlstrom breaks down the biggest myths and missed opportunities in martech today.

Will Snow, Associate Director Digital Technologies, Yum! Brands, explores whether artificial intelligence can truly replicate the human spark or if creativity will always remain an innately human art.

Volatility is inevitable, says Martin Man, Partner Manager, DX EMEA at Progress, But with the right mindset and tech stack, it can be a catalyst for building more resilient, customer-centric strategies. How do teams protect data-driven marketing strategies in an evolving privacy landscape?

Sprinklr Service is an AI-powered CCaaS platform that enables agents to serve customers across digital, social, and voice channels.  Sprinklr launched the winter release (v. 18.2) of its unified customer experience management (Unified-CXM) platform with more than 650 new features and innovations for the four Sprinklr product suites, including 120 contact centre-as-a-service (CCaaS) features and […]

One AI’s solution empowers companies to add capabilities like topic and action item extraction, follow-up reminders, summarising conversations, and detecting customer sentiment and emotion. One AI announced its artificial intelligence solution for CRM with multilingual AI capabilities to maximise lead conversion, enhance customer engagement, and increase their revenue. “It’s like having an additional 1,000 relentless, […]

Users will simply need to enter a few details into a simple form, including descriptions of the product, service, or story they are pitching, and the generator will instantly turn those answers into a pitch ready to send to journalists and content creators. Press Hook, a media relations platform provider, has launched an artificial intelligence-powered […]

ChatSpot.ai helps HubSpot customers complete a variety of tasks using a natural language chat interface. HubSpot launched ChatSpot.ai and a content assistant two new tools powered by artificial intelligence to help companies connect with their audiences. ChatSpot.ai helps HubSpot customers complete a variety of tasks using a natural language chat interface. The tool helps users […]

A combination of several well-produced ads and a thirst-quenching recipe have made Coca-Cola a household name. Starting as an average sale of nine drinks per day back in 1886, today, the world is sipping over 1.9 billion servings of Coca-Cola in more than 200 countries daily. Being the largest producer and licensee of 3,500 nonalcoholic […]

Brands are increasingly switching to intelligent loyalty programs, focused on tailor-made, exclusive CX and using technology for greater efficiency. Are traditional rewards-based loyalty programmes passé? The American Express SmartEarn Credit Card gives you some cashback as a welcome gift if you spend a certain amount during the first 90 days. Then, you earn Amazon or […]

From competitive intelligence to technology trends, Erin Pearson, VP of Marketing, Evalueserve, discusses several factors that contribute to marketing and business success “Determine the market traction and sentiment the competitors are developing. Use those learnings to jumpstart your strategy or inform it in a way to differentiate from the competition. You can also use it […]