Artificial Intelligence

In this exclusive interview, Greg Kihlstrom breaks down the biggest myths and missed opportunities in martech today.

Will Snow, Associate Director Digital Technologies, Yum! Brands, explores whether artificial intelligence can truly replicate the human spark or if creativity will always remain an innately human art.

The integration with OpenAI strengthens Agora’s role in conversational AI, real-time engagement, and multimodal agent development, with applications in customer support, education, gaming, and fan engagement.

Volatility is inevitable, says Martin Man, Partner Manager, DX EMEA at Progress, But with the right mindset and tech stack, it can be a catalyst for building more resilient, customer-centric strategies. How do teams protect data-driven marketing strategies in an evolving privacy landscape?

By leveraging advanced artificial intelligence to reveal a company’s innovation behaviour, it provides insights into the company's innovative potential and strategy.

AI has the potential to enhance or achieve strategic loyalty initiatives retailers have long sought—true one-to-one marketing and customer interactions, the genuine ability to influence purchasing decisions at the moment, and an effective lever for incremental spending.

Arcade allows consumers to define and share their design identity by creating their own AI-generated products across a variety of categories.

Aidge is a transformative generative AI tool that uses Alibaba International’s proprietary large language models and ecommerce expertise to help SMEs expand their businesses.

“Balancing the utility of AI with user privacy would be interesting to see in the coming times,” says Ishan Singh, Director of Engagement and Retention at OSN+, talking about changing consumer expectations in the streaming industry.

Upselling and cross-selling, reviews management, and remarketing are the first AI-driven features to be released.