AR

Snapchat and L’Oreal launch an AR powered beauty vending machine at Westfield Shopping Centre.

Apple Vision Pro’s cameras, sensors and tracking also allow virtual twins to interact with the physical world around them in 3D UNIVERSES.

The Area Scale AR Agents application revolutionises navigation within public spaces by offering an AR personal agent that guides users seamlessly throughout their journey.

FER's launch of Spotselfie® AR Meta Stores introduces a platform where creators and brands can establish virtual storefronts tied to real-world locations.

FFFACE.ME is an Innovation Tech Studio that integrates AR Filters & Mirrors, Digital Clothing, Virtual Influencers, and Metaverse into brands’ marketing communications.

Alo Yoga, Sawhorse Productions bridge digital and physical worlds with immersive space on Roblox.

Rewind 2024: Immersive experiences are here to take the customer away from the ordinary. Technologies like AR, VR and AI are at the helm of this, where customers won’t accept an experience that doesn’t offer virtual engagement.

Valentino Beauty has teamed up with FFFACE.ME on an immersive AR lipstick experience at a Spike Me pop-up in New York.

Powered by JCDecaux’s proprietary software, the ION Grand Façade LED supports immersive 3D content and dynamic digital engagements.

With scale and credibility sorted, luxury brands are in a unique position to experiment by exploring the versatile possibilities of AR.