AR

Five announcements that marketers need to know to navigate today’s rapidly shifting advertising landscape From product feeds and TV campaigns to the ability to optimise campaigns for in-store sales, the recent Google Marketing Live event unrolled a slew of changes and additions to Google Cloud that can have a major impact on advertisers. Here are […]

For retailers seeking for new ways to amaze their consumers, augmented and virtual reality is a perfect method to accomplish that. You saw a dress online that you really like. But you have doubts. Will it suit you? And even if it does, will it be what you have imagined? Enter AR-enabled shopping apps that […]

Helpshift, an in in-app customer service and user support for mobile-first brands provider, announced the launch of Metashift, its patented user support and customer service solution for the Metaverse. Brands can use Metashift to provide immersive support within AR, VR and mobile experiences, with advanced features unique to the needs of the Metaverse. Brands need […]

Snapchatters in MENA are adopting new behaviours that are changing the world. For example, users are twice more likely than non-Snapchatters to say they use AR to try-on products. Is the Snapchat Generation building the future of retail? Snap’s bringing AR to the population along with immersive video and gamification, and brands are hungry to […]

Imagine a game where you can see your NFT, inspect it, purchase it, and use it your way. Non-fungible tokens, or NFTs, have been growing in popularity among cryptocurrency investors. According to the popular NFT statistics site NFTGO.io, its total market cap jumped from $55 million to more than $7 billion in 2021. However, the […]

Global beauty companies L’Oreal, Sephora, and Estée Lauder are adopting artificial intelligence and augmented reality technologies to give consumers a more personalised and customised experience. In-store shopping was considered for up to 85 per cent of beauty-product purchases before the pandemic, resulting in an up to 30 per cent loss in revenue when lockdowns began, […]

Mendix announced its list of customer experience trends that will drive business success in 2022. “Thriving companies are using low-code to accelerate their digital transformations and win customers,” said Tim Srock, CEO of Mendix, a Siemens business enterprise application development company. “To achieve that, they’re doing more than just building applications with low-code. They’re designing […]

Nextech AR Solutions Corp. a Metaverse Company and provider of augmented reality (AR) experience technologies and services announced that it has integrated Stripe with its events platform Map Dynamics. This integration will provide an additional, no-touch projected $760,000 annual revenue stream for Nextech through a 2 per cent platform percentage fee when Stripe is used […]

An augmented reality concept that links an intelligent holographic assistant to products, will soon provide information and advice to shoppers, potentially turning every product into its own sales, marketing, and support centre. A second-stage prototype developed by tech startup, Immertia, creates the holographic person that can only be seen by viewing through a smartphone camera, […]

Top retail brands like Topshop, Ralph  Lauren, H&M, Zara, Burberry are already on the AR bandwagon. The brands are leveraging the technology to improve customer engagement, deliver personalised shopping experiences, and ultimately increase sales. Augmented Reality (AR) in fashion covers a broad spectrum of software applications and hardware devices that, when combined by retailers and […]