AR

ARES’ inaugural offering is for retail, and among the first group of customers are Goodr, Princess Polly, and Gobi Cashmere. Snap Inc. unveiled AR Enterprise Services (ARES), a new enterprise solution to enable businesses to integrate Snap’s Augmented Reality (AR) into their owned and operated channels with ease and at scale.  Through this offering, consumers […]

Seven out of ten consumers now identify shopping as their main reason for using AR, while 84% of consumers are interested in using AR to interact with a product before buying. Snap Inc. in partnership with PwC Middle East and Retail Leaders Circle (RLC) announced the launch of their latest white paper titled, ‘The shift […]

Head of Marketing & Commercial – Etisalat Information Services, Karan Patel, shares his insights on future adtech trends and technological disruptions “There will be a further rise among businesses (medium and large) in adapting CPaaS platforms to address customer engagement issues on their apps and websites. There will also be enhancements in creating customer journeys […]

AR technology has been exponentially leveraged across userbases, and industries. Where does AR fit in a marketer’s toolkit?

Five announcements that marketers need to know to navigate today’s rapidly shifting advertising landscape From product feeds and TV campaigns to the ability to optimise campaigns for in-store sales, the recent Google Marketing Live event unrolled a slew of changes and additions to Google Cloud that can have a major impact on advertisers. Here are […]

For retailers seeking for new ways to amaze their consumers, augmented and virtual reality is a perfect method to accomplish that. You saw a dress online that you really like. But you have doubts. Will it suit you? And even if it does, will it be what you have imagined? Enter AR-enabled shopping apps that […]

Helpshift, an in in-app customer service and user support for mobile-first brands provider, announced the launch of Metashift, its patented user support and customer service solution for the Metaverse. Brands can use Metashift to provide immersive support within AR, VR and mobile experiences, with advanced features unique to the needs of the Metaverse. Brands need […]

Snapchatters in MENA are adopting new behaviours that are changing the world. For example, users are twice more likely than non-Snapchatters to say they use AR to try-on products. Is the Snapchat Generation building the future of retail? Snap’s bringing AR to the population along with immersive video and gamification, and brands are hungry to […]

Imagine a game where you can see your NFT, inspect it, purchase it, and use it your way. Non-fungible tokens, or NFTs, have been growing in popularity among cryptocurrency investors. According to the popular NFT statistics site NFTGO.io, its total market cap jumped from $55 million to more than $7 billion in 2021. However, the […]

Global beauty companies L’Oreal, Sephora, and Estée Lauder are adopting artificial intelligence and augmented reality technologies to give consumers a more personalised and customised experience. In-store shopping was considered for up to 85 per cent of beauty-product purchases before the pandemic, resulting in an up to 30 per cent loss in revenue when lockdowns began, […]