AppsFlyer

The report highlights rising user consent, growing iOS ad spend, and the effectiveness of consent-driven marketing approaches.

More ads don’t mean better results. In 2025, the edge lies in emotionally intelligent, optimised creative that drives both installs and retention. What does the recent Appsflyer report reveal?

AppsFlyer’s ROI360 provides an extensive view of campaign performance with advanced capabilities AppsFlyer has launched ROI360, a return-on-investment (ROI) measurement suite that provides a unified platform for both cost aggregation and revenue measurement. “The shifting economic landscape coupled with privacy changes has pushed marketers to optimise their marketing budgets in creative ways in order to […]

AppsFlyer has released its Top 5 Data Trends of 2022. Here are the key trends: Total app installs grew 10 per cent in 2022 despite post-covid digital cooldown, privacy changes, and economic downturn 15 years after the first iPhone was released, it seems smartphones have been embedded in our lives for years now. In other […]

The big product news from 2022 is reflective of how the Martech landscape is changing. Martechvibe tracks the tech trends shaping the industry. The year 2022 is almost at an end. Looking back at how the solutions market has evolved gives us a clear understanding of where the demand lies and which technologies are gaining […]

A new report from AppsFlyer indicates marketers are taking notice of the surging popularity of streaming video platforms such as Netflix, Disney+, STARZPLAY and more. The report, titled Connected TV Trends, 2022-23, Advertiser and Viewer Perceptions, which combines viewer and brand insights on the rapidly evolving Connected TV (CTV) space, indicates that brands are planning […]

App install ad spend budgets dropped 14 per cent in the first half of 2022, but the use of owned media is on the rise AppsFlyer released the 15th edition of its Performance Index, ranking the top media sources in mobile advertising. The first half of 2022, with its continuing privacy changes, economic downturn and […]

Marketers are constantly trying to get the maximum value from their Martech investments. Samer Saad, Regional Manager – Middle East, AppsFlyer, suggests tracking ROI closely to how it helps you achieve your business goal. Be aware that these goals might change. Considering the pandemic changed the way many businesses work, he advises brands to choose […]

An increasing number of UAE consumers are using Mobile Apps for Finance, Retail Services. New research shows mobile app installs and spending among UAE consumers is on the rise, indicating the maturity of mobile as a primary engagement channel with businesses. As businesses in the UAE double down on mobile apps to increase customer engagement […]

UAE companies spent $74 million on Android app marketing in 2021 as apps become pivotal to customer acquisition, retention and loyalty With 84 per cent of UAE businesses reporting that mobile apps are now a ‘must’ to remain relevant to their customers, UAE marketers spent US$74 million in 2021 on Android app installs, representing an […]