AppsFlyer

The new report highlights the rapid growth of GenAI apps and the deeper integration of AI-driven tools into marketing workflows.

These eight new products mark the next phase in AppsFlyer’s story, setting the pace for the future of marketing where data, AI, and collaboration drive growth at scale.

New AppsFlyer data, unveiled at MAMA Dubai 2025 before more than 400 brands, reveals the UAE’s transition from growth through acquisition to loyalty-driven profitability.

The collaboration enables advertisers to measure, optimise, and scale their streaming campaigns across the Roku platform with greater precision and transparency.

Sanjay Raturi, Sales Lead for EMEA at AppsFlyer, shares why brands must shift their focus from user acquisition to meaningful retention, and how to use measurement, segmentation, and AI to drive long-term app engagement.

AppsFlyer’s MCP enables marketers to integrate AI-powered decision-making into their daily work through both human and agent-driven querying, empowering personalised, real-time, goal-aligned marketing decisions.

The report highlights rising user consent, growing iOS ad spend, and the effectiveness of consent-driven marketing approaches.

More ads don’t mean better results. In 2025, the edge lies in emotionally intelligent, optimised creative that drives both installs and retention. What does the recent Appsflyer report reveal?

To keep the economic engine running, marketers must now shift their focus to maintaining connections with core audiences and spending on the channels that generate the best value, says Netta Lev Sadeh, Managing Director EMEA-SANI at AppsFlyer.

According to the report, In the UAE, ecommerce app revenues grew steadily, through 2022, as companies spent $45 million to attract customers.