AI

From strategy to storytelling, AI is quietly redesigning the inner workings of modern marketing teams.

From AI disruption to brand decentralisation, marketing insiders weigh in on what to watch, what to fix, and what to double down on in 2025.

While 86% of global executives call AI core to their strategy, new reports from Kyndryl, Qlik and S&P Global reveal that complexity, cultural inertia, and capability gaps are keeping organisations from unlocking its true potential.

As technology budgets tighten and ROI expectations grow, the real question isn’t whether SaaS and AI platforms are being used—but whether they’re making a difference.

Customer acquisition in financial services is at a tipping point. As AI unlocks radical personalisation and privacy rules reshape data use, marketers must rethink how they measure, target, and convert—before they fall behind.

From wasted budgets to data-backed decisions, Will Post, Vice President, Growth at Measured discusses why the future of media performance depends on incrementality and trusted measurement and more.

Personalisation, automation, and AI agents all hinge on one thing: real-time, user-granted consent. Without it, trust breaks, data dries up, and innovation stalls.

AI is reshaping the future of customer service, no doubt. Explore five key applications making support faster, smarter, and more human.

Julie Selman, SVP, Head of EMEA at Magnite shares her insights on the future of retail media, the role of first-party data in CTV advertising, and why sustainability must be a key priority in adtech’s next chapter.

ZoomInfo's new RingLead-Snowflake Connector allows users to work autonomously with ZoomInfo's data within their companies' Snowflake instances.