According to Álvaro Martínez, Sr. Director MENA - Growth Marketing and Pricing, talabat, the question is always: what channel drives the cheapest CPA versus which channel drives the best user cohort at an acceptable cost. Small semantics, big difference.
By teaming up with Apollo, Popl expands its offering with stronger data coverage and accuracy, along with deeper intelligence for customers.
The integration of SCC provides Podean’s clients with an additional unfair advantage in capturing the virality and conversion potential of the platform.
Listrak's platform allows marketers to deliver a smooth customer journey at every touchpoint, building on first-party data and tailoring the experience to increase revenue.
Apex offers a technology, intelligence, and strategic support model to drive higher revenue with a lighter operational burden as the media ecosystem shifts.
The new global benchmarks show that premium video, mobile media efficiency, and sustainable supply chains directly drive measurable business growth.
TapClicks' two core analytics enhancements are now available worldwide, giving marketers greater flexibility to analyse, manage, and present data.
The acquisition strengthens Infobip's platform with capabilities that help enterprises and ISVs manage, monitor, and optimise email delivery at scale.
Through this collaboration, WPP Media LATAM’s clients will gain access to a consistent, scalable framework to evaluate the effectiveness of WPP Media’s Advanced solutions.
The open-source command-line client gives developers, GTM engineers, and AI agents direct access to ZoomInfo's verified go-to-market data from any terminal.
