AI

Sovrn has partnered with Dappier to help publishers monetise AI through branded copilots, conversational ad placements, and real-time content syndication.

The platform helps automate incentive design, payouts, and insights, helping companies align goals, boost performance, and retain top sales talent.

The deal strengthens OpenEvidence’s ad-supported model for clinicians by integrating Amaro’s automation technology and team expertise.

Whatfix launches AI Agents powered by ScreenSense, enabling real-time context-aware authoring, insights, and guidance to boost enterprise productivity.

Package.ai launches AI-Backfill to boost delivery efficiency, increase utilisation, and reduce manual effort for home furnishing and appliance retailers.

The program equips teams with strategy, training, and tools to integrate AI into workflows, driving efficiency, alignment, and measurable marketing impact.

Tightening privacy laws, the rise of AI, and the shift of customer data into operational systems are redefining how brands build trust and deliver seamless experiences across marketing, service, and operations.

Matthieu Tebaus makes it clear: broad assumptions kill growth in MENA. Brands that generalise across countries or even within cities risk wasting spend and missing demand. He sees AI as a partner, not a replacement—empowering planners and sales teams to evolve from admin roles to trusted growth architects.

Unlike rudimentary chatbots or voice agents, the Digital Workforce platform offers a truly nuanced, human-like, face-to-face experience that fundamentally redefines how businesses will deploy and interact with AI.

Developed using ad monetisation data from over 350 apps that AnyMind Group supports, the AI Optimisation feature automates settings and adjustments traditionally handled manually by ad operations staff.