Organisations worldwide are still accelerating digital transformation initiatives, especially conversational AI in customer service. Over 91 per cent of customers get frustrated and abruptly end conversation due to poor customer service experience, and 47 per cent switch brands. Around 40 per cent of these customers share negative feedback about the brand, which results in lower […]
A semantic layer can help organisations bridge the gap between BI users and data science teams In the past, business analysts emphasised historical analysis while data science teams in an organisation attempted to surface exciting insights about the future. Business users make better decisions if they anticipate the future. Similarly, data scientists tend to build […]
Data and marketing expert Christopher Penn discusses the data trends impacting marketing, the skills required of marketers today and more “You have to be able to dig in and measure your performance goals. Be very careful with what you deem a technology problem because, in a lot of cases, it’s not a technology problem. Ninety […]
Salesforce recently added several services, field service, and marketing cloud features, including artificial intelligence-powered conversational intelligence, mobile augmented reality, and customer data platform innovations. Service Cloud innovations include New Service Cloud Voice telephony partners that give customers more choice in using Service Cloud Voice and enable AI for their teams. Salesforce partners will introduce telephony […]
AI-powered DAM can provide the infrastructure to connect a company’s martech platforms to deliver a personalised and unified content experience for customers As companies create more visual content, they must manage their assets and processes efficiently. It is not only the management of essential digital assets but also the optimised presentation of visuals, quality and […]
Technology has taken control over the way we operate and live our daily lives. It has transformed finance, supply chains, and many others. Real estate is a market that has always been a successful economic sector. The industry has recently seen more innovations in the sector such as artificial intelligence, virtual reality, and blockchain. Through […]
Forethought has integrated its Solve conversational artificial intelligence agent, with Zendesk’s Sunshine Conversations to help support teams deliver customer experiences across any channel. With this integration, companies can now connect their messaging channels, including SMS, Facebook Messenger, WhatsApp, and Twitter, to Sunshine Conversations and leverage Forethought’s AI capabilities to provide automated support through preferred channels. […]
Using AI, you can segment your customers down to the level of a universe of one. With such a good target base, you can develop personalised content, deliver it in a targeted way, and help drive engagement. In the near future, organisations that excel in personalisation will outsell others. Personalisation in marketing has been around […]
By delivering end-to-end hyper-personalised products and services, banks can drive sustainable growth by tailoring financial products according to customer’s financial needs. There are new AI and big data applications to enable such hyper-personal digital experiences. Not very long ago, the success of banks rested on mastering credit allocation, capital management, and operations. Not anymore. While […]
AI can make dynamic pricing easier and better, as it facilitates continuous prediction, allowing for pivots for events in real-time Expense coverage and achieving a specific level of revenue criteria are critical for a business to grow and thrive. But how do you determine the right price for your goods and services? Use static prices, […]
