Matthieu Tebaus makes it clear: broad assumptions kill growth in MENA. Brands that generalise across countries or even within cities risk wasting spend and missing demand. He sees AI as a partner, not a replacement—empowering planners and sales teams to evolve from admin roles to trusted growth architects.
Discovery is shifting from stores to AI. Optimising product data for LLMs is now the key to winning visibility and sales in 2025.
From strategy to storytelling, AI is quietly redesigning the inner workings of modern marketing teams.
Julie Selman, SVP, Head of EMEA at Magnite shares her insights on the future of retail media, the role of first-party data in CTV advertising, and why sustainability must be a key priority in adtech’s next chapter.
ZoomInfo's new RingLead-Snowflake Connector allows users to work autonomously with ZoomInfo's data within their companies' Snowflake instances.
rAI's predictive models are fine-tuned to dynamically generate scaled consumer data.
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.
Sprinklr AI+ allows companies to combine unstructured, CX data from more than 30 digital channels with generative AI to create content, improve feedback and identify insights.
Opera’s browser AI, Aria, is a result of the company’s collaboration with OpenAI and is a free service with access to real-time information from the web
CallMiner will augment its AI capabilities with Azure Cognitive Services, part of Azure AI. CallMiner, a provider of conversation intelligence, has expanded its use of Microsoft Azure artificial intelligence (AI) as a Microsoft partner. Through this collaboration, CallMiner will augment its AI capabilities with Azure Cognitive Services, part of Azure AI. CallMiner gains access to […]
