AI

To raise awareness and promote the adoption of AI technologies, GPTBots.ai and ZANROO will launch a series of thematic campaigns.

AI is helping marketers move beyond traditional omnichannel strategies and making real-time actionable insights a cake walk.

Sellers can personalise their role-plays with real deal information, such as buyer personas.

WunderkindAI and Wunderkind Analytics are the latest enhancements to Wunderkind’s Autonomous Marketing Platform, which applies adaptive learning and decisioning.

AI powered pricing and revenue optimisation firm Buynomics secures $30 million in Series B funding.

The AI-powered assistant helps surface issues by analysing operational data, identifying key focus areas, and supporting AI-driven and human-in-the-loop analysis.

With the launch of the AI Centre of Excellence, Oracle continues to strengthen its role in advancing digital innovation and AI adoption across Southeast Asia.

From across AI, brand experiences, advertising, and the creator economy, here are 10 takeaways inspired from SXSW.

Most businesses treat CRM as a service function rather than a growth driver, says Karan Gupta, Founder at MarTech Nexus. When done right, CRM can drive incremental CLV and revenue growth. But when done poorly—or merely as a “campaign factory”— the impact is minimal or hard to measure.

Nexla uses AI to connect, extract metadata, and transform source data into human-readable data products, called Nexsets.