2022 is when the cookie-less future dawns on us. If I were a CMO, the first thing I would do is designate an individual internally to be solely responsible for making sure we are ready for a cookie-less future and that will be their only job between now and December 31, 2021, says Dan Levin, […]
Businesses are incorporating machine learning solutions for dynamic pricing, intelligent negotiation, and profit simulation. Although machine learning (ML) adoption started in the consumer space nearly a decade ago, the B2B sector has been relatively slow in adopting ML algorithms for pricing. But the scenario is changing fast. A recent Global CEO Survey found 85 per […]
DataForce, TransPerfect’s AI data solutions division announced that it has acquired Skilltelligence, a provider of precise, on-demand, real-time market information. Financial terms of the agreement were not disclosed. Skilltelligence uses a vetted, high-quality community of data contributors and annotators to deliver information to clients through its proprietary data-gathering platform. The company has historically delivered trade […]
Truck parts distributor reduces sales order processing time by 30 per cent. Cloud company Infor announced that Midwest Wheel Companies, truck parts distributors in the Midwestern U.S., is using Infor Coleman AI-driven parts recommendations to boost customer service — reducing sales order processing time by 30 per cent and helping customers save money by ordering […]
SoftBank Corp has announced that it is forming a capital and business alliance with Axiata Digital Advertising Sdn. Bhd, a Kuala Lumpur-based data and AI company that offers integrated digital marketing solutions in nine Asian countries (Malaysia, Singapore, Indonesia, Thailand, Cambodia, Philippines, Sri Lanka, Bangladesh and South Korea). ADA is a group company of Axiata […]
From wardrobe advisers and improving the e-commerce experience to smartening up search results and improving sustainability, artificial intelligence is shaping the fashion industry Artificial Intelligence (AI)-powered technology is defining our taste. There will be a day soon when you will be sitting on your sofa next to a virtual Alexa Chung who will be talking […]
Hyper personalised marketing campaigns and customer interactions need to be AI-powered and automated from planning, creative messaging to media targeting the retail experience. The world of Artificial intelligence (AI) acts as a force multiplier with marketers using AI for more personalised digital experiences, meeting customers’ brand expectations and communicating with them. Not just that, even […]
Google Cloud will present the Retail & Goods Summit 2021 on Thursday, April 22 2021. The online-only event aims to educate marketers about the benefits of leveraging artificial intelligence (AI) and machine learning (ML) to boost their business. At the event, marketers will be able to gain a new understanding of how consumer behaviours are […]
With limitless access to music the top streaming service, using big data and AI, has become a dominant force for artists and listeners alike Spotify is arguably the biggest on-demand music streaming service utilising big data and artificial intelligence (AI) in the crowded music streaming space. It was founded in 2006 in Stockholm, Sweden, by […]
Cisco Systems Inc announced the launch of new products to help mobile network operators manage increased data traffic generated by the work from home (WFH) because of the pandemic and as the 5G rollout connects billions more devices to the internet. Remote healthcare services, streaming video and gaming and homeworking have led to a 25 […]
