Yahoo Acquires Artifact, Integrates AI-powered Customisation Algorithms
By incorporating these features into the Yahoo portfolio, the opportunity to offer customers even more personalised and content experiences is enhanced.
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Yahoo has announced the acquisition of Artifact, an AI-driven news aggregation and discovery platform.
Artifact will no longer operate as a stand-alone application. In the following months, its in-house AI-powered customisation algorithms and other features will be integrated into Yahoo’s network, which includes the Yahoo News app.
This initiative demonstrates Yahoo’s commitment to providing reliable news and information to its hundreds of millions of users globally. It also advances Yahoo’s goal of offering a more tailored way for users to find news and information on a variety of devices.
The AI-powered discovery engine at Artifact works by presenting information that fits users’ interests and gradually improving its comprehension of them. The product of this process is a tailored news feed that points users toward stories they are interested in.
In addition to curating material, Artifact provides a number of features that improve user experience, such as access to the most recent news, sharing options, clickbait detection tools, and more. By incorporating these features into the Yahoo portfolio, the opportunity to offer customers even more personalised and content experiences is enhanced.
Speaking about the acquisition, Kat Downs Mulder, SVP and general manager of Yahoo News, said, “Yahoo was one of the first to combine human and algorithmic curation of news. Since then, the landscape of machine learning and personalisation has changed dramatically and Artifact has innovated with best-in-class technology to meet the moment.
“Artifact has become a beloved product and we’re thrilled to be able to continue to grow that technology and further our mission of becoming the trusted guide to digital information and the best curator connecting people to the content that matters most to them.”
Meanwhile, Kevin Systrom, CEO and co-founder of Artifact, stated, “We built an intuitive product experience that users love and has the opportunity to benefit millions of people. Yahoo brings the scale to help the product achieve what we envisioned while upholding the belief that connecting people to the trusted sources of news and information is as critical as ever. AI has allowed us to give users a better experience discovering great content they care about. Yahoo recognises that opportunity, and we could not be more excited to see what we’ve built live on through Yahoo News.
