As AI accelerates marketing decisions, Sarah Maina of AppsFlyer explains why trusted measurement, reliable data and human oversight will determine whether that speed translates into sustainable business growth.
Combined with OtterlyAI's AI search tracking, Agent Analytics turns two previously disconnected signals into one funnel, from crawled to cited.
The latest agent joins ChurnZero's suite of digital teammates that help customer teams make better decisions and grow customer revenue.
Unlike standalone AI assistants designed primarily for individual, conversation-based interactions, Letaido is built to support cross-functional marketing work.
6sense MCP Server brings 6sense intelligence directly into any MCP-compatible AI agent — Claude, ChatGPT, Writer, Agentforce, and others.
Right now, AI defaults to a textbook approach that isn't always pragmatic or takes into account interesting context or human taste, says Martina Lauchengco, Author of LOVED, where she talks about how to rethink the marketing of tech products. “The winners will have systems that do a better job on that.”
Under the SCA, Sigma will align field teams, invest in demand generation, and streamline procurement so customers can purchase Sigma directly through AWS Marketplace.
Generative AI has made campaign planning dramatically faster, but advertising success is still determined by execution. The next competitive advantage will come from AI that can operate campaigns, not simply recommend them.
The update from Airbyte also includes expanded write capabilities for HubSpot, so AI agents can now create and update contacts, companies, deals, and tickets.
Powered by AI agents, StackAdapt’s Ivy Studio helps marketers move from business goals to business outcomes faster.
