AI Agents

WRITER also launched WRITER Meet across Zoom, Microsoft Teams, and Google Meet, and WRITER for Slack and Microsoft Teams.

The Decision System launches alongside an outcome-based commercial model that directly aligns Databook's revenue with customer value.

Clay unifies a company's full context: CRM data, product usage, campaign engagement, calls, emails, and more.

Across the conversations at Vibe Marketing Tech Fest, Dubai, one idea surfaced repeatedly: marketing is becoming less about isolated metrics, channels and functions, and more about connecting the entire customer and business equation.

Brands need to function as a connected unit grounded in a solid customer data foundation or else they risk missing hidden signals across their organisation, says Varun Sharma, VP & Head of SAP CX – Middle East Africa, SAP.

Source gives every person on a marketing team, along with the agents working alongside them, a governed workspace built around the job they own.

With Operate inside Shift AI, a studio can define that experience by segment, down to the screen itself, and ship it instantly, instead of waiting on a review process.

Optimizely is also introducing Mark-Bench, an open-source benchmark built to evaluate AI performance for the marketing domain specifically.

Adaptive Advertising uses market and business intelligence to adapt strategy-level decisions across investment, audiences, channels, frequency and messaging.

Five years ago, a customer looking for a service typed a query, which we could bid on and measure, says Service Club CMO Michiel Das. "Today, a meaningful share of that same intent goes to an AI assistant instead. There is no query to buy and no results page to rank on. There is an answer, and you are either in it or you are not."