AI Agents

The funding will support continued investment in Hightouch’s platform, expanding its capabilities in AI-driven campaign orchestration, decisioning, and cross-channel execution.

Built from the ground up, Outreach’s agentic AI platform lets sellers, leaders, and RevOps work alongside AI agents that act, learn, and elevate team performance.

With the acquisition of Semrush, Adobe expands its ability to serve marketers at every scale, from small businesses to global enterprises, with solutions for SEO, GEO, and ASO.

With Synup MCP, agencies can build AI-powered workflows that manage listings, respond to reviews, publish social content, and analyse local search performance, all through a single, standardised protocol.

AI-native apps, developer experiences, and turnkey AEO agents powered by Conductor’s unified data engine enable enterprises and partners to build the next generation of agentic marketing systems.

Adobe CX Enterprise powers agents that can help scale impactful, personalised customer experiences so that interactions consistently reflect brand guidelines.

Recent data shows that AI agent activity has reached 88% of human organic search, signalling a major shift in how brands are discovered and evaluated online.

Through the partnership, Microsoft and Publicis will leverage each other’s expertise to embed agentic AI across the entire flow of work so marketers can focus on what they do best: strategy, creativity and the pursuit of original ideas.

Box also announced enhancements to Box AI Studio, allowing admins to develop custom agents tailored to complex, business-specific use cases.

The announcement builds on Positionless Marketing, which gives marketers access to three core capabilities: Data Power, Creative Power, and Optimisation Power, enabling them to execute any task, instantly and independently.