AI agents

The solution introduces new prebuilt and configurable agents that are developed using Google's latest Gemini models and can be quickly deployed in days.

Built on unified customer data, the Customer Data Agent builds on Amperity’s proven segmentation and journey capabilities by making insights even more accessible.

Agent Hub launches with a curated set of ‘Super Agents’, instantly arming clients and the company’s 100,000 global workforce with WPP-verified approaches to deliver best work across any brief.

The Machine turns disconnected workflows into a unified system powered by AI agents and amplified by Stagwell's agencies, products, and data.

AWAKE is built upon core pillars—AI-first thinking, Global Integration, and Shared Infrastructure—that work in tandem to eliminate the traditional frictions of the startup lifecycle.

The new report highlights the rapid growth of GenAI apps and the deeper integration of AI-driven tools into marketing workflows.

Klarna’s new protocol establishes the structured foundation that allows agents to find, compare, and recommend real products with live prices and availability across merchants, markets, and platforms.

The Media Planning Agent transforms media briefs into actionable deal strategies, helping agencies and advertisers plan faster, execute with precision, and improve outcomes while maintaining full transparency and control.

Built on an “AI Agent x Human Agent” model, the LiveDesk platform helps enterprises manage multi-channel customer communication, improve service efficiency, and elevate the overall customer experience.

Together, Gradial and Stagwell will build autonomous systems around agents that enable human-led creativity to keep up with the pace of shifting consumer behaviours.