Most AI vendor evaluations chase ROI projections. Peak International ran a single, real-world test instead — pitting an internal build against an external platform — and it settled the debate no slide deck could.
Most organisations begin with reputational and regulatory concerns, because those risks are easier to quantify. However, mature organisations eventually understand that ethical AI starts with protecting people, says Alexander Merkushev, Head of AI Projects at Yango Tech.
According to Katie Soo, companies that can anticipate cultural shifts, build trust across communities, and create genuine connections will have a significant advantage in a world where technology itself becomes increasingly accessible.
As AI fatigue grows, marketers need less tool accumulation and more role clarity. The smartest AI stack is the one where every tool has a clear job across planning, performance analysis, and campaign execution.
The report shows sales and distribution teams are under pressure to drive revenue growth, while disconnected systems and AI uncertainty make execution harder.
Agentic marketing is less dependent on third-party data than many of the approaches that came before it. Its strength comes from making better use of what organisations already have. That is first-party customer data combined with real-time enterprise signals like orders, inventory, and service interactions, says Jessica Keehn, CMO, SAP Customer Experience.
Industry leaders from automotive, retail, and enterprise technology explored how AI can unlock faster, more personalised CXs, but only when supported by the right skills, connected data, and a clear business purpose.
85% of UAE marketers trust AI to respond to customers versus 81% globally; yet 78% struggle to access the customer context needed for personalised engagement
The Incubator is the second program under AI Digital Labs, following the AI Creative Studio, which helps agencies bring creative and media concepts to life rapidly with production-quality outputs at scale.
New research shows that businesses with higher digital maturity are outpacing their peers, with integration, agility, and leadership alignment playing pivotal roles in delivering ROI and operational resilience.
