AI Adoption

The report shows sales and distribution teams are under pressure to drive revenue growth, while disconnected systems and AI uncertainty make execution harder.

Agentic marketing is less dependent on third-party data than many of the approaches that came before it. Its strength comes from making better use of what organisations already have. That is first-party customer data combined with real-time enterprise signals like orders, inventory, and service interactions, says Jessica Keehn, CMO, SAP Customer Experience.

Industry leaders from automotive, retail, and enterprise technology explored how AI can unlock faster, more personalised CXs, but only when supported by the right skills, connected data, and a clear business purpose.

85% of UAE marketers trust AI to respond to customers versus 81% globally; yet 78% struggle to access the customer context needed for personalised engagement

The Incubator is the second program under AI Digital Labs, following the AI Creative Studio, which helps agencies bring creative and media concepts to life rapidly with production-quality outputs at scale.

A third of organisations are applying AI across several business units, creating a stronger competitive differentiator by supporting decisions across business processes A recent survey by Gartner, Inc. revealed that over 80 per cent of respondents favoured automation for any business decision. As automation becomes embedded in digital business, the survey showed how organisations are […]