ON24 introduced several platform innovations to deliver more engagement, first-party data, and personalisation, including live engagement experience, enhanced breakout rooms, and expanded chat capabilities, as well as new account based marketing capabilities and a new integration with HubSpot. With the latest innovations across the ON24 platform, customers can now enhance prospect and customer engagement, capture […]
Conversica, a provider of conversational artificial intelligence solutions for revenue teams, has integrated its Conversational Account-Based Marketing (ABM) with 6sense’s platform for B2B organisations generating predictable revenue. The integration enables Conversica AI Assistants to tap into account and intent data from 6sense to identify targets and tailor two-way, humanlike conversations with personalisation. Conversica’s ABM conversations […]
TrustRadius has integrated its research and review platform with Demandbase One, a go-to-market platform for account-based marketing. This integration allows B2B marketers and sellers to reach, target, and engage in-market buyers who are actively researching them and their competitors on TrustRadius. When TrustRadius’ downstream intent data is integrated with Demandbase One’s artificial intelligence capabilities, users […]
Terminus, an account-based marketing solutions provider, launched Connected Account Experiences. It helps deliver prospects and customers first-party data to improve engagement with target buyers, connected TV and audio ads to drive awareness and influence, and key integrations to support pipeline growth. Connected Account Experiences empowers users to work and buy from anywhere, driving ABM strategy […]
While personalisation is the gold mine for a perfect ABM strategy, video is the best medium to achieve it The BillingTree team wanted to demonstrate how its payment processing solution could improve customer experience (CX). The marketing team chose to use direct mail with gift cards as an incentive to first connect with their customers. […]
ActionIQ, introduced a B2B edition of its platform. As B2B buyers increasingly act like B2C consumers — expecting digital-first, self-service options and the ability to interact across many channels — the ActionIQ B2B CDP allows B2B companies to create superior customer experiences for their prospects and customers. The ActionIQ B2B CDP leverages all known and […]
Person-based marketing is helping marketers reach the key decision-makers within a company, says Dmitri Lisitski, co-founder and CEO of Influ2 When did Influ2 launch, and what was the thought behind developing a person-based marketing platform? Dmitri Lisitski: Recognising the need to re-envision the customer journey, Influ2’s person-based marketing platform launched in 2018, with the inspiration […]
Combining the best of Demandbase and Engagio into a single, no-limits B2B solution Demandbase, the leader in Account-Based Marketing (ABM), today launched Demandbase One—the only ABM solution that connects everything Sales and Marketing teams need to win in today’s evolving B2B landscape. Demandbase One brings together the best of Demandbase and Engagio, helping B2B revenue teams […]
Madison Logic’s Account Based Marketing platform with bi-directional HubSpot integration now powers always-on ABM strategies for joint customers Account Based Marketing (ABM) company Madison Logic is now listed in the HubSpot App Marketplace. At a time in which B2B marketers are grappling to sustain pipeline and deal velocity amidst the economic chaos of COVID-19, Madison Logic’s global ABM platform, […]
Madison Logic, the leading global account-based marketing (ABM) platform, announced a bi-directional integration with market-leading marketing automation platform Oracle Eloqua. This cutting-edge integration allows B2B marketers to combine best-in-class campaign management tools with Madison Logic’s global reach and advanced targeting. For years, leading companies have leveraged the Madison Logic platform to measure ABM effectiveness, shorten […]
