TrustRadius Integrates With Demandbase For Account-Based Marketing

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TrustRadius has integrated its research and review platform with Demandbase One, a go-to-market platform for account-based marketing.

This integration allows B2B marketers and sellers to reach, target, and engage in-market buyers who are actively researching them and their competitors on TrustRadius.

When TrustRadius’ downstream intent data is integrated with Demandbase One’s artificial intelligence capabilities, users can segment, target, and direct sales efforts to the accounts that will most likely convert.

“We are excited to partner with Demandbase to integrate our downstream intent data into their platform,” said Vinay Bhagat, founder and CEO of TrustRadius. “This will enable B2B marketers and sellers to focus on finding and winning in-market buyers and aligning their sales and marketing efforts for a more effective go-to-market strategy.”

“Integrating TrustRadius downstream intent data into Demandbase One is such a natural fit for us,” said Jackie Palmer, vice president of product marketing at Demandbase. “Demandbase Smarter GTM is all about using intelligence to focus on the ripest opportunities and engage them with relevance. It doesn’t get much more ripe or relevant than being in-market.”