AI adoption is accelerating, but without strong data, processes, and strategy, it falls short. Marketers must prioritise fundamentals to unlock meaningful value from AI investments and integrations.
Account-based marketing platform RollWorks, a division of NextRoll, unveiled the open beta of RollWorks Keyword Intent. The company’s proprietary intent offering helps marketing and sales teams track intent signals that make sense for their business, find more accounts showing those relevant readiness signals, prioritise accounts, and personalise messaging based on the content they are engaging […]
Foundry, the global provider of media, martech and data for the tech community, released its second annual 2022 ABM & Intent Benchmarking Study which dives deep into the workings of account-based marketing (ABM) and its evolution and adoption compared to traditional marketing approaches. The study also looks at how intent data is used to fuel […]
Intent, advertising, and other forms of Account Based Marketing (ABM)engagement comprise nearly 90 per cent of priorities for B2B marketers Account-based marketing platform RollWorks, a division of NextRoll, announced the results of a six-month survey designed to gauge ongoing B2B marketer priorities and challenges. The new study reveals marketers rely on Account Based Marketing (ABM) […]
ON24 introduced several platform innovations to deliver more engagement, first-party data, and personalisation, including live engagement experience, enhanced breakout rooms, and expanded chat capabilities, as well as new account based marketing capabilities and a new integration with HubSpot. With the latest innovations across the ON24 platform, customers can now enhance prospect and customer engagement, capture […]
Conversica, a provider of conversational artificial intelligence solutions for revenue teams, has integrated its Conversational Account-Based Marketing (ABM) with 6sense’s platform for B2B organisations generating predictable revenue. The integration enables Conversica AI Assistants to tap into account and intent data from 6sense to identify targets and tailor two-way, humanlike conversations with personalisation. Conversica’s ABM conversations […]
TrustRadius has integrated its research and review platform with Demandbase One, a go-to-market platform for account-based marketing. This integration allows B2B marketers and sellers to reach, target, and engage in-market buyers who are actively researching them and their competitors on TrustRadius. When TrustRadius’ downstream intent data is integrated with Demandbase One’s artificial intelligence capabilities, users […]
Terminus, an account-based marketing solutions provider, launched Connected Account Experiences. It helps deliver prospects and customers first-party data to improve engagement with target buyers, connected TV and audio ads to drive awareness and influence, and key integrations to support pipeline growth. Connected Account Experiences empowers users to work and buy from anywhere, driving ABM strategy […]
While personalisation is the gold mine for a perfect ABM strategy, video is the best medium to achieve it The BillingTree team wanted to demonstrate how its payment processing solution could improve customer experience (CX). The marketing team chose to use direct mail with gift cards as an incentive to first connect with their customers. […]
ActionIQ, introduced a B2B edition of its platform. As B2B buyers increasingly act like B2C consumers — expecting digital-first, self-service options and the ability to interact across many channels — the ActionIQ B2B CDP allows B2B companies to create superior customer experiences for their prospects and customers. The ActionIQ B2B CDP leverages all known and […]
