A/B testing

Pablo Cantu shares how app businesses can maximise revenue by balancing subscriptions, ad monetisation, user experience, and experimentation-driven optimisation.

The announcement builds on Positionless Marketing, which gives marketers access to three core capabilities: Data Power, Creative Power, and Optimisation Power, enabling them to execute any task, instantly and independently.

Thiago Hapner talks about blending data with creativity, building products through continuous experimentation, and shifting from conversion-driven design to emotionally engaging user experiences.

Conversion rate optimisation allows you to lower your customer acquisition costs by getting more value from the visitors and users you already have. Your business may be trying to entice new customers to attend the latest webinar or turn more visitors to your eCommerce store into buyers. Whatever your endgame is – you must measure […]

On shopping carts and abandonment issues…  Cart abandonment is pretty high up on the list of things that keep marketers up at night. And with good reason. According to a report from SaleCycle the average rate at which a consumer abandons their shopping cart before making a purchase is over 84 per cent. The travel […]