Sprinklr Introduces Self-Service Plan With ChatGPT

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This version of Sprinklr Social includes publishing, engagement, and reporting tools integrated with OpenAI’s generative AI models.

Sprinklr, a unified customer experience management platform provider, has launched a self-service version of its social media management solution Sprinklr Social.

Social media teams can now access Sprinklr Social on a self-service basis by subscribing to its Advanced Plan. This version of Sprinklr Social includes publishing, engagement, and reporting tools integrated with OpenAI’s generative AI models to help social media teams create content more quickly with fewer resources.

“OpenAI has shown the potential for generative AI to change how brands operate,” said Sprinklr Chief Technology Officer Pavitar Singh in a statement. “Combining the power of OpenAI technologies with the focus of Sprinklr AI, we aim to change how enterprises interact with their customers. We are announcing the first integration with Sprinklr Social today. We will have much more to come across every product suite as we tap the power of generative AI across the industry’s only Unified-CXM platform.”

The Sprinklr Social Advanced Plan is pre-built with OpenAI GPT integrations, enabling customers to leverage generative AI capabilities for content publishing, engagement, and reporting. It includes tools for the following:

• Content Publishing: Brainstorm content ideas and get creative, channel-specific copy for posts instantly, with the ability to adjust tone, length, grammar, and more.
• Engagement: Reword and simplify responses, modify length and tone, translate to multiple languages, and maintain quality with AI-enabled grammar check.
• Reporting: Auto tag inbound messages to identify emerging themes and get performance insights in real time.
• Social media management at scale on major channels: In-depth capabilities around listening, publishing, engagement, governance, and reporting across six social channels (Facebook, Instagram, TikTok, LinkedIn, Twitter, and YouTube).

“2023 is the year that the enterprise finally puts AI to work at scale,” Singh said. “For more than a decade Sprinklr has helped many of the most iconic brands process oceans of unstructured customer experience data from more than 30 digital channels and millions of data sources to identify and understand trends, drive better-informed business decisions, and make their own customers happier. With an out-of-the-box, self-service option, we can bring the most powerful social media platform on the market to enterprise social teams of any size. Our new integration with OpenAI and ChatGPT brings our Sprinklr Social customers the power of generative AI to create better content more quickly, improve engagement, and drive better business results.”