Merkle announced that it ranked as a Leader in The Forrester Wave: Loyalty Solutions, Q2 2021 by leading research firm Forrester Research, Inc. The Forrester Wave: Loyalty Solutions Q2 2021 report used 28 criteria to evaluate 14 top loyalty solutions providers, including how each provider measures up and helps B2C marketers select the right partner for their needs.
One key trend observed in the report is the progression towards delivering personalised and enhanced experiences to support customer retention and engagement goals. The trend further emphasises that marketers should partner with an agency that offers capabilities addressing customer relationships’ complexities. The comprehensive set of packaged services that power Merkle’s Loyalty Experience Management (LXM) offering is recognised within the report. The report states marketers should explore Merkle’s Human Loyalty approach if ‘looking for a comprehensive services-led solution to loyalty and experience management.’
‘We’re proud to be recognised by Forrester as a Leader in loyalty because we believe it is a validation of our vision and ability to execute against that vision to meet our client’s business objectives,’ said Chris Wayman, executive vice president, Promotion & Loyalty Solutions at Merkle. ‘Our LXM solution recognises that loyalty is more than a program, it’s the outcome of all experiences the consumer has with a brand. By working with our clients to fully integrate loyalty into the overall customer experience, we deliver carefully curated moments of value informed by data, contextually relevant, and seamlessly assimilated into the customer’s lifestyle. The outcome is an emotional bond with the consumer that can sustain a brand through industry disruption and downturns.’