report

The report discusses the attitudes and expectations towards AI in the customer service industry that are impacting business decisions.

Seventy eight percent of Middle East businesses are struggling to deliver results at scale; read for more insights from Braze and Martechvibe’s ‘Injecting Data into Personalisation Strategies’ report.

Seven out of ten consumers now identify shopping as their main reason for using AR, while 84% of consumers are interested in using AR to interact with a product before buying. Snap Inc. in partnership with PwC Middle East and Retail Leaders Circle (RLC) announced the launch of their latest white paper titled, ‘The shift […]

Stand-alone chatbots have an appealing graphical interface, easy use, and a simple installation process, reveals the report. Research firm Acute Market Reports expects the global chatbot market to undergo “exponential growth” through 2030, spurred by the growing popularity of interactive online channels, the need to improve customer relationships, and research dedicated toward integrating them with […]

Customers are navigating a rapidly changing world, and questions of trust, values, and integrity increasingly impact their relationships with companies.   Customer experience is now decidedly digital-first. No matter which channel and format that they choose to engage in, customers expect flexibility and a thoughtful, personal touch. Trust is their beacon, empowered by choice and […]

Consumer behavioural shifts during Ramadan see social media service expectations surge. During the holy month of Ramadan, it’s not uncommon for businesses to extend their opening hours or run special offers. But how well are top brands accommodating to their consumers’ behavioural shifts on social media? DataEQ conducted a cross-industry social media trends study on […]

Media measurement and analytics company ComScore published a report exploring the future of app measurement and app tracking transparency. The report provides critical insights for publishers and advertisers navigating privacy changes including iOS14.5 and Apple’s App Tracking Transparency framework. The past several years have seen significant evolution in both the web browser environment and the […]

Media and TV App Development SaaS Platform Applicaster has released a report entitled The State of OTT Revenue in 2021, which features insights from nearly 100 streaming executive decision-makers in broadcasting, direct-to-consumer video brands, and multichannel aggregators. The report revealed that 84 per cent of media executives expect streaming to grow in 2021, with nearly […]

Merkle announced that it ranked as a Leader in The Forrester Wave: Loyalty Solutions, Q2 2021 by leading research firm Forrester Research, Inc. The Forrester Wave: Loyalty Solutions Q2 2021 report used 28 criteria to evaluate 14 top loyalty solutions providers, including how each provider measures up and helps B2C marketers select the right partner for […]

Kobie announced that it has been named a Leader in “The Forrester Wave: Loyalty Solutions, Q2 2021” report. The Forrester Wave evaluated 14 companies who offer a portfolio of loyalty solutions to support member data management, measurement and analytics, user experience, services, strategy development and market presence.  The research categorises these companies as Leaders, Strong […]