Martech Learning: Courses For The C-suite

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C-suite executives should be committed to continuous improvement and upskilling. Martechvibe Learning is back with another researched and curated list of the most relevant courses.

Big Data and AI in Marketing Martechvibe--Logo-Learning

University: SDA Bocconi School of Management

Professor: Andreina Mandelli

Marketers need to adopt new technology that drives efficiency, productivity, and sales. With Big Data and AI in Marketing course, you’ll learn how data-driven marketing methods can support your digital transformation.

Course Highlights:

  • Identify the trends in digital technologies that influence how data and AI are used for marketing.
  • Explore how data-driven marketing can support the digital transformation of a company and its new business models.
  • Explore big data and AI applications in different marketing areas (across different industries) and their outcomes using research evidence, cases, and contributions.
  • Explain the relationship between big data, AI technology, marketing research, and digital marketing analytics, including integrating small and big data.
  • Build a general framework and specific models of management for big data and AI marketing strategy and operations.
  • Identify critical issues and barriers in big data and AI marketing adoption and quality.

Course Duration: 8 weeks

Fee: The cost is $2905 + VAT for the entire course, including two live, interactive weekly sessions with Bocconi faculty and their featured guest speakers at 6 PM CET.

Upon successful completion of the programme, participants will receive a verified digital certificate of completion from SDA Bocconi School of Management.

The course is best for:

  • Mid- to senior-level marketing professionals who want to create more value for their organisation.
  • Marketing, management, or business consultants who want to help their clients navigate the shifting terrain of marketing technologies.
  • Managers from marketing and communication agencies who want to include these new practices in their clients’ campaigns.
  • Non-marketing leaders seeking to explore the latest marketing technologies and strategies for building customer engagement that impacts growth. Titles may include CEO, CXO, managing director, founder, president and general manager.

Business Analytics for Leaders — From Data to Decisions

University: UC Berkeley Executive Education

Professors: Frederico Finan, Demian Pouzo

In Business Analytics for Leaders – From Data to Decisions programme, with the help of hands-on activities, live sessions, as well as real-world case studies, participants will discover how data-driven decisions enable stronger business cases and greater agility.

Course Highlights:

  • Gain competitive advantages by capturing data-enabled business opportunities.
  • Create data-based decision-making models across your organisation.
  • Leverage data and experimentation to drive innovation.
  • Better evaluate business analytics approaches and strategies.
  • Develop a virtuous cycle built on user engagement, data collection, algorithm design, prediction, and improvement.
  • Drive business decisions through practical application of an AI-centric operating model.

Course Duration: 8 weeks

Fee: $2,600 for the entire course, including all case studies, a capstone project.

Upon successful completion of the programme, UC Berkeley Executive Education grants a verified digital certificate of completion to participants. Participants must complete 80 per cent of the required activities, including a capstone project (if any) to obtain the certificate of completion. This programme also counts toward a Certificate of Business Excellence.

The course is best for:

  • Mid- to senior-level managers who want to drive innovation at their organisations by leveraging data-based decision-making models.
  • Senior executives and business heads who want to better understand the business opportunities that analytics enable, as well as regulations related to data protection and privacy implications.
  • Consultants who want to provide client solutions based on the latest data and technology
  • Data analytics and technology professionals who want to lay out the roadmap for analytics and AI initiatives for their organisation, with an objective of solving key business problems.

Business Design Thinking: From Insight to Innovation

University: Rotman School of Management, University in Toronto

Professor: Dr. Angèle Beausoleil

Business Design Thinking: From Insight to Innovation course will provide participants with the tools and insights that will help them solve problems for their customers, introduce a new product or service, transform a process or strategy, and improve the performance of their team.

Course Highlights:

  • Enhancing your design literacy and creative thinking processes.
  • Collaborating effectively in professional teams.
  • Identifying the 4 stages of innovation.
  • Solving business problems through sensing, sensemaking, and change-making.

Course Duration: 6 weeks

Fee: $2105 for the entire course.

Upon successful completion of the programme, you will earn a digital certificate of completion from the Rotman School of Management. This programme counts toward a Rotman Excellence in Executive Leadership Certificate.

The course is best for:

  • C-Suite executives, entrepreneurs and business heads in general management, operations, or marketing and/or sales focuses on leading an organisation or a business vertical.
  • Mid-level functional managers whose work focuses on leading a function within an organisation, or a smaller team within the function.
  • Product managers who focus on innovation and research and development.
  • Consultants in a strategy or business consulting context.

Digital Strategies for Business: Leading the Next-Generation Enterprise

University: Columbia Business School Executive Education

Professor: David Rogers

Digital Strategies for Business: Leading the Next-Generation Enterprise course focuses on how managers can innovate new strategies and business models to enable their organisations to thrive in the digital age.

Course Highlights:

  • Frameworks to invent/reinvent business models for a digital world
  • Digital customer behaviours
  • Platform business models
  • Big data and how to build data as a strategic asset
  • Innovation through experimentation: A/B tests and minimum viable products
  • Translating the lean startup to enterprise scale innovation
  • Mastering disruptive business models
  • How the above frameworks have been applied in the past through case studies of Intuit, Walmart, Coca Cola, British Airways, New York Times, Netflix, and Apple

Course Duration: 12 weeks

Fee: $1,500 for the entire course, including live Q&A and live online teaching sessions, 120 video lectures, 3 case studies and 12 assignments and 9 discussions. There’s a flexible payment plan available with a 14-day money-back guarantee.

Upon completion of the programme, participants will receive a certificate of participation from Emeritus & Columbia Business School Executive Education and earn one certificate credit toward a Certificate in Business Excellence.

The course works best for:

  • Senior management and C-Suite professionals looking for a holistic digital transformation strategy for their organisation by keeping abreast with the latest trends, opportunities, and disruptions as well as learning more about customer behaviour.
  • Mid-to-senior managers in the technology function looking to hone their skills while implementing digital tools and technologies in their organisation systematically.
  • Consultants looking to help their clients with solutions to navigate different aspects of a digital strategy, across industries.
  • Functional managers, specifically those in marketing and sales, looking to create value by implementing digital techniques to their current role and leveraging digital customer networks.

Artificial Intelligence: Business Strategies and Applications

University: UC Berkeley Executive Education

Professor: Sameer Srivastava, Thomas Lee, Zsolt Katona, Pieter Abbeel and Matthew Stepka

Artificial Intelligence: Business Strategies and Applications programme introduces basic applications of AI to those in business. While participants learn about AI’s current capabilities and potential, they also gain more depth with attention to the reach of automation, machine learning, and robotics.

Course Highlights:

  • Learn AI’s current capabilities and applications—and its future potential
  • Learn how to organise and manage successful AI application projects
  • Grasp the technical aspects of AI well enough to communicate effectively with technical teams and colleagues
  • Learn how to avoid pitfalls associated with these new technologies
  • Build your leadership credibility by obtaining a Certificate of Completion from UC Berkeley Executive Education

Course Duration: 8 weeks

Fee: $2,800 for the entire course, including 51 video lectures, 9 assignments, 4 webinars, and 24/7 Support.

To successfully complete the programme, you must complete at least 7 of the 9 required assignments/ discussions, plus the required capstone project. Upon successful completion of the programme, UC Berkeley Executive Education grants a verified digital certificate of completion to participants.

The course works best for:

  • Senior leaders including C-suite executives overseeing the integration of AI into their organisation’s business strategy
  • Senior managers and executives involved with managing teams and AI-driven projects
  • Functional business heads interested in exploring AI opportunities across business functions
  • Mid-career professionals looking to bolster their career opportunities through new technologies
  • Data scientists and analysts involved in research for business intelligence or data analytics where AI may be useful
  • Professionals eager to upskill and advance in their career with the recent advancement in applications of AI in business

Want to know about other courses? Please write to us at editorial@martechvibe.com.

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