MarTech Fundings That Made Headlines In 2021
The global marketing technology (MarTech) sector is now valued at $121.5 billion, as the landscape rapidly evolves. Investment in the sector is increasing year after year causing significant growth. We bring you the latest investment news in the space. November Lusha Raises $205 Million For Global Expansion Plans Israel-based B2B intelligence company Lusha completed a […]
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The global marketing technology (MarTech) sector is now valued at $121.5 billion, as the landscape rapidly evolves. Investment in the sector is increasing year after year causing significant growth. We bring you the latest investment news in the space.
November
Lusha Raises $205 Million For Global Expansion Plans
Israel-based B2B intelligence company Lusha completed a $205 million Series B financing round at a company valuation of $1.5 billion. The round was led by PSG with additional investment by ION Crossover Partners, bringing total investment in the company to $245 million. With the latest funds, Lusha plans to grow its 800,000 community of B2B sales professionals by expanding its global presence and improving its data quality and ease of use.
ThoughtSpot Raises $100 Million To Accelerate Innovation
ThoughtSpot, the analytics cloud company, raised a $100 million Series F funding round at a new $4.2 billion valuation, more than doubling its previous valuation and bringing its total funding to $674 million. The new funding will accelerate innovation, open opportunities for M&A, and help bring the modern analytics cloud to companies around the globe.
October
Noon.com Raises $2 Billion To Expand Across The Middle East
Noon.com raised $2 billion in financing from investors, including Saudi Arabia’s sovereign wealth fund, to capture a larger slice of the Gulf eCommerce market. The investments from the Public Investment Fund and others will be used to upgrade infrastructure and help speed up deliveries.
Hubilo Secures $125 Million Funding For New And Advanced Business Functions
Hubilo, a virtual and hybrid events technologies provider, raised $125 million in Series B funding from a consortium led by Alkeon Capital. Hubilo is working to further its investment in the UAE by establishing a dedicated sales and support team in the country, delivering content and support in Arabic, and partnering with UAE-based event management and AV production companies to further tap into enterprises and events organised by the government.
September
Customer Engagement Platform Unifonic Raises $125 Million Funding
Unifornic, the Riyadh headquartered customer engagement platform, raised a $125 million in Series B funding round led by SoftBank Vision Fund 2 and Sanabil Investments. Unifonic’s solutions integrate customer communication channels including text, voice, messaging and web into a single platform to enable companies to create stronger customer relationships.
Cloud Supply Chain Provider Stord Raises $90 Million Funding
Stord, the cloud supply chain platform, raised $90 million Series D funding led by Kleiner Perkins, with additional participation from Lux Capital, D1 Capital and Palm Tree Crew. The new funding values the company at $1.1 billion. Stord has raised $205 million in total funding.
Consumer Insights Platform DISQO Closes $85 Million Series B Funding
Consumer insights platform DISQO closed an $85 million Series B growth round led by Sageview Capital, with participation from Match Capital, Valuestream Ventures, and existing investors Alpha Edison and Bonfire Ventures. DISQO’s cloud-based measurement software and research APIs power consumer insights for over 175 blue-chip brands, over 125 of the world’s largest market research firms, and 35 leading advertising agencies.
August
Clickease Announces $63 Million Series A Funding
Clicklease, a fintech company providing payment solutions in the commercial equipment space, closed $63 million in Series A funding led by Sandlot Partners. These funds will be used to accelerate the investment in the company’s already industry-leading technology, team expansion and product improvement to create the best experience for customers and equipment selling partners.
Adverity Closes $120 Million Series D Funding
Adverity, a marketing analytics platform, closed a $120 million Series D financing round led by SoftBank Vision Fund 2, with existing investor Sapphire Ventures also participating in the round. Adverity’s mission is to transform marketing performance through intelligent data-driven insights. The Vienna-born business has seen a 120 per cent client uplift in the last 12 months amid an expanding portfolio of global brands and agencies that include IKEA, Red Bull, Unilever, MediaCom, and Vodafone.
July
Coralogix Closes $55 Million Series C Funding To Provide Streaming Analytics For Observability Data
Coralogix announced it raised $55 million in a Series C funding round, bringing its total amount to $96 million. Coralogix is a streaming data platform for modern engineering teams. The company’s Streama technology produces insights and trend analysis with no reliance on storage or indexing, solving the challenge of data growth in large-scale systems.
Elevate Brands Raises $250 Million In Funding
Elevate Brands raised an additional $250 million, bringing its funding total to over $317 million in 2021. The majority of the funding comes from its existing global group of technology, fintech and eCommerce business leaders, and new investors.
April
Funding Raises Clubhouse Worth to $4 Billion
Clubhouse has raised a Series C funding round, reportedly valuing $4 billion. Clubhouse said the new round of financing was led by Andrew Chen of Andreessen Horowitz, with participation from DST Global, Tiger Global and Elad Gil. With this round Clubhouse has tripled the valuation it attained in January when Andreessen Horowitz led its Series B funding round.
Messaging Platform Gupshup Joins Unicorn Club After $100 Million Funding
Gupshup raised $100 million from investment firm Tiger Global Management, valuing the messaging services provider at $1.4 billion. The company, which had its last funding round about a decade ago, said it saw greater investor demand than anticipated and would raise additional funds as it looks to scale up its existing product portfolio.
March
SumUp secures $894 Million in Funding
Mobile payments company SumUp raised $894 million in funding as it looks to accelerate its growth across the world. Investment in the round comes from Goldman Sachs, Temasek, Bain Capital Credit, Crestline, and funds managed by Oaktree Capital Management. London-based SumUp aims to use the capital to accelerate its growth and continue acquiring and supporting merchants in the 33 markets it operates in. It looks to expand its product suite through a combination of organic developments and mergers and acquisitions while refinancing existing debt facilities.
February
Tealium Raises $96 Million In Series G Funding
Tealium raised $96 million in Series G funding led by Georgian and Silver Lake Waterman. The funding, which increases the company’s valuation to $1.2 billion, will be used to fund accelerated product innovation to address the growing demand for a customer data platform (CDP) that delivers real-time, personalised, compliant, and omnichannel customer experiences to global enterprises. In a hyper-competitive, on-demand world, consumer expectations for personalised, omnichannel experiences have put increasing pressure on organisations to use their customer data effectively.
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