Twitter is talking about Super Followers, and TikTok is offering subscriptions for live streams. How does the members-only element affect marketers? Twitter has always been proud of the sub-cultures it manages to connect. The brand is now rolling out a new subscriber-only element for creators to offer more to their Super Followers by adding a […]
The global marketing technology (MarTech) sector is now valued at $121.5 billion, as the landscape rapidly evolves. Investment in the sector is increasing year after year causing significant growth. We bring you the latest investment news in the space. November Lusha Raises $205 Million For Global Expansion Plans Israel-based B2B intelligence company Lusha completed a […]
With Omnipod you don’t need to think of yourself as a podcaster, you just need to record a few minutes and hit publish. Just like with blogs, most people find it too complex and time-consuming to get in the game of podcasting. It requires equipment, dedication and a huge time commitment to call yourself a […]
Clubhouse is going wide. Co-founders Paul Davison and Rohan Seth announced that the app is no longer invite-only. Around 10 million people are currently on the waitlist, a spokesperson confirms, and they’ll slowly be added to the app over time. (Essentially, millions of users won’t be added today, but seemingly, if you attempt to sign […]
Understanding the creator economy and the revenue rigmarole will help markets to gauge the impact on brands and pivot efforts Twenty-three-year-old Noor Naim kicked off her YouTube career in 2014 with a vlog entitled What’s in my iPhone. Since then, the Iraqi influencer has become synonymous with her handle Noor Stars. Noor has more than […]
Spotify launched a live audio app called Greenroom, the Swedish online music streaming giant’s answer to the popular platform Clubhouse. Greenroom allows users to join live discussions or to host their own. Spotify launched Greenroom after acquiring Betty Labs, the company behind the popular sports-focused audio platform Locker Room. Along with podcasts, social audio has […]
Can you choose to ignore a consumer demographic that is three billion strong? No. This comprises the gamer community across the world. Whether a person plays chess online or is an avid gamer participating in multi-player esports tournaments, this group of people are technologically smart and are deemed high-value consumers by marketers worldwide. So how […]
While podcasts are becoming a popular advertising tool in, many audio brands are looking to launch several ad formats for increased monetisation Traffic jams and long drives are not the only time when people lend their ears to audio. Over the years, audio streaming has evolved with smartphones and smart devices replacing traditional radio. The […]
Clubhouse has raised a Series C funding round, reportedly valuing the company at $4 billion. Clubhouse said the new round of financing was led by Andrew Chen of Andreessen Horowitz, with participation from DST Global, Tiger Global and Elad Gil. This round means Clubhouse has tripled the valuation it attained in January when Andreessen Horowitz […]
Here are our Top 10 social media news stories that you don’t want to miss this week. Social audio could be the next big frontier: Many apps are experimenting with live audio setups right now. Twitter’s live audio chat feature, Spaces, which had beta launched for IOS in December 2020, was made available for Android. […]
