Growth Marketing

Mobile Advertising

9 Reasons Why eCommerce Needs Mobile Marketing

Smartphone and internet penetration in the MENA region have paved the ways for mobile marketers to connect with wider audiences. Currently, 56 per cent...

It’s All Fake! Digital Advertising’s Biggest Concern

Ad fraud is costing marketers approximately USD 20 billion per year. From fake audience to fake traffic, and fake clicks, to fake installs; advertisers...
The Rise of the ‘M-Factor’ 

The Rise of the ‘M-Factor’ 

With shopping trolleys in one hand and a smartphone in the other, the mobile phone has evolved from a simple texting and talking device...

SMBs Are Using Geolocation-based Targeting in Their Marketing Campaigns

Location-based marketing involves both offline and online business tactics to help plan and implement activities based on the geographic location of the customers. Assessing...

Criteo and MoPub Partner to Scale In-App Native Ads

Criteo, the advertising platform for the open internet, announced strong results following the launch of in-app native ads with MoPub, the Twitter-owned mobile monetisation...

How Does In-App Advertising Work?

Have you ever wondered, how does in-app advertising work? What goes on behind the scenes to make mobile advertising happen today? Then this guide...

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