Private marketplace

The expansion adds deal-based buying, allowing advertisers to execute programmatic guaranteed and private marketplace deals alongside open market buys.

This initiative further demonstrates Sharethrough’s focus on improving the attentive quality of all ads through research, enhancements, and technology integrations.  Sharethrough, one of the global independent omnichannel ad exchanges, and Adelaide, attention-based media quality measurement provider, announced a partnership to offer attention-based curated inventory.  This initiative further demonstrates Sharethrough’s focus on improving the attentive quality […]

Despite Covid-19 impact, Q2 mobile ad spend surpassed Q1 by 8%, with mobile video in high demand Premium digital technology company PubMatic today announced that mobile advertising grew significantly in the second quarter of 2020, despite the Covid-19 economic impact.  According to PubMatic’s Q2 Quarterly Mobile Index, mobile advertising spend increased globally, rising 71% over Q2 […]