Twitter Officially Launches Super Follow
After months of testing, Twitter has officially launched its new ‘Super Follow’ option, with selected creators who can charge a monthly fee for exclusive, extra tweet content for their biggest fans. The addition could provide more incentive for Twitter’s most popular creators to become even more active on the platform and establish more reliance on the […]
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After months of testing, Twitter has officially launched its new ‘Super Follow’ option, with selected creators who can charge a monthly fee for exclusive, extra tweet content for their biggest fans.
The addition could provide more incentive for Twitter’s most popular creators to become even more active on the platform and establish more reliance on the app. Creators claim up to 97 per cent of any payments received through the option, after in-app fees, up to $50k in total earnings. After they reach the $50k threshold, the creator cut drops to 80%, with Twitter taking a larger percentage.
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Twitter and Apple will take a significant chunk of those fees, on iOS at least. But even so, that could result in profits flowing through to tweet creators via the option, establishing a new creator ecosystem within the app.
Once users sign-up to become Super Followers, creators will then have a new option to share their tweets as normal, or as an exclusive to these members. Exclusive tweets will then be flagged in-stream, so that Super Followers know that only they can see that content. It could help to build an ‘in-crowd’ feel, which could be a big community-builder for paid audience.
