TikTok is adding another option to facilitate more brand/creator partnerships with the launch of a new Creative Exchange platform which will enable brands to pitch a campaign brief, which creators can then respond to and arrange sponsored content deals. The Brand authorities say, “TikTok Creative Exchange platform gives marketers instant access to a selection of […]
Pixlee TurnTo, a platform for user-generated content, introduced Pixlee for Creators, a nuanced platform designed to help brands discover, manage, and measure influencers and content creators. Pixlee for Creators makes it easier for brands to expand their influencer strategy, use influencer content in more eCommerce experiences, and measure that content’s impact across the customer journey. […]
After months of testing, Twitter has officially launched its new ‘Super Follow’ option, with selected creators who can charge a monthly fee for exclusive, extra tweet content for their biggest fans. The addition could provide more incentive for Twitter’s most popular creators to become even more active on the platform and establish more reliance on the […]
