StackAdapt Unveils Martech Suite, Unifying Data & Marketing
The StackAdapt martech suite enables marketers to unify and personalise campaigns across paid and owned media channels using real-time behavioural triggers, advanced segmentation, and dynamic creative optimisation.
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StackAdapt, the advertising and marketing technology company, has announced the general availability of its martech suite, representing a step in the company’s transition from a programmatic platform to a full-funnel marketing solution.
Now live for all users, the platform brings together email marketing, first-party data activation, and programmatic advertising into a single, AI-powered platform, enabling marketers to automate cross-channel campaigns and optimise performance with greater efficiency and precision.
The StackAdapt martech suite enables marketers to unify and personalise campaigns across paid and owned media channels using real-time behavioural triggers, advanced segmentation, and dynamic creative optimisation.
It is one of the only platforms to offer native orchestration flows that connect pixel-based programmatic engagement with automated email messaging, all within a single journey.
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For example, when a user fills out a form to access a digital report, trigger a follow-up email and automatically add them to a programmatic retargeting campaign.
In this GA release, StackAdapt expands integrations with leading CRM and marketing platforms, including HubSpot, Braze, and CallRail. Marketers can now upload and analyse first-party data, deliver one-time or automated email campaigns, and trigger engagement across programmatic channels through a single workflow.
“This is a pivotal moment for marketers who are looking to activate their data and deliver connected customer experiences at scale,” said Vitaly Pecherskiy, Co-Founder of StackAdapt.
“We’re eliminating the operational friction between adtech and martech by enabling real-time decisioning and coordinated messaging across email and programmatic. It’s a complete solution for today’s first-party world.”
New orchestration capabilities include the conversion event trigger, where every website interaction is now an opportunity to re-engage with email or programmatic. The platform also supports randomised path testing within flows, allowing marketers to evaluate and optimise campaign sequences based on performance outcomes.
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Email marketing enhancements include support for multiple custom domains, designed to help agencies and enterprise marketers manage communications across diverse brand portfolios.
The martech suite also expands dynamic creative optimisation (DCO) functionality beyond ecommerce and automotive to new verticals, including B2B, finance, and education, giving marketers the ability to personalise ad creatives based on audience data, product feeds, or user behaviour.
StackAdapt clients are leveraging the martech suite to create orchestrated customer journeys that drive measurable outcomes. “StackAdapt is redefining what’s possible in cross-channel marketing,” said Megan Storm, Head of Media at Bailey Lauerman.
“The ability to unify email and programmatic campaigns, track performance in a single platform, and accelerate insights transforms how we plan and optimise. It’s a powerful step toward greater efficiency, stronger integration, and smarter, faster results.”
The GA launch reflects rising demand from marketers to consolidate their tech stacks and execute coordinated strategies across multiple touchpoints without managing separate systems.
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