Shirofune Introduces Reddit Ads Integration
The new integration allows Shirofune customers to bring Reddit into their existing cross-channel workflows instead of managing it as a siloed, manual effort.
Topics
Shirofune, the digital advertising automation management platform, has announced the addition of Reddit Ads to its growing roster of supported channels.
This integration allows advertisers and agencies to plan, manage, and optimise Reddit campaigns within the same unified Shirofune interface they use for search, social, and ecommerce media.
Reddit, home to thousands of interest-based communities and highly engaged users, has become an increasingly important environment for US advertisers seeking authentic, intent-rich conversations.
This new integration allows Shirofune customers to bring Reddit into their existing cross-channel workflows instead of managing it as a siloed, manual effort.
ALSO READ: Integral Ad Science Partners with Reddit
“Reddit has become a critical channel for US marketers who want to reach passionate communities and niche interest groups, but it can be time-consuming to manage alongside all the other platforms,” said Mitsunaga Kikuchi, Founder and CEO of Shirofune.
“By integrating Reddit Ads into Shirofune, we’re giving advertisers a way to plug this unique environment into their broader media strategy by using the same automation, optimisation, and reporting they already rely on for other channels.”
With the Reddit Ads integration, Shirofune users can:
- Centralise Reddit campaign management –
Monitor and adjust Reddit campaigns from the same dashboard used for other platforms, reducing the operational friction of managing yet another console.
ALSO READ: Reddit Launches New Program To Nurture Audio Talent
- Automate budgets and bids –
Use Shirofune’s automation engine to allocate budgets and adjust bids based on performance, helping ensure Reddit spends flow to the best-performing campaigns, ad groups, and audiences.
- Apply funnel-aware strategies –
Align Reddit campaigns to top, mid-, and bottom-of-funnel objectives and apply differentiated targets that balance exploration, consideration, and conversion.
- View cross-channel performance in one place –
Combine Reddit data with other platforms to understand the role of Reddit in overall performance, identify incremental contribution, and make faster, data-driven decisions. If you’re using a third-party attribution tool, we can optimise your cross-channel campaigns using that data.
“US advertisers and agencies have been asking for a way to bring Reddit into the same automated workflow as their other performance channels,” added Kikuchi. “This integration is built with them in mind, making Reddit easier to test, scale, and measure without adding more manual work to already-stretched teams.”
ALSO READ: Invoca Adds New Integrations with Reddit Ads & LinkedIn Ads
