StackAdapt Partners with Experian to Boost First-Party Data Activation

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StackAdapt, the AI advertising and orchestration platform, has announced a partnership with global data and technology company Experian. 

This partnership empowers UK marketers to maximise the value of their first-party data, leveraging Experian’s advanced ID Resolution and audiences, including Mosaic segments, across StackAdapt, one of the fast-growing AI advertising platforms worldwide. 

Through this collaboration, advertisers can unlock higher match rates in media channels and richer audience insights, powering more impactful, scalable campaigns that reach the right audiences and deliver stronger return on investment.

Amid evolving privacy regulations, consumer expectations and platform adaptations, the ability for marketers to harness first-party data alongside high-quality third-party datasets has become a core driver of performance. 

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Integrating Experian’s signal-agnostic ID resolution—with 80% coverage of UK households—provides advertisers within the platform with a direct, privacy-aware route to translate their customer knowledge into precision targeting and measurement, layering Experian’s extensive deterministic data to expand reach without sacrificing relevance or privacy.

Brands and agencies across the StackAdapt platform can also benefit from Experian’s comprehensive suite of third-party UK audience segments, providing diverse and accurate demographic, behavioural and transactional spend insight to enrich audiences, fuel smarter measurement, and build more personalised campaigns that reach high-value customers across multiple channels.

This announcement extends a successful relationship between StackAdapt and Experian in North America, now bringing the benefits of this integration to the UK market.

“This marks a major milestone for our UK growth strategy,” said Michael Shang, SVP, Advertising Technologies at StackAdapt. 

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“Combining Experian’s unmatched consumer data footprint with StackAdapt’s programmatic capabilities gives our clients a powerful advantage in reaching and engaging their most valuable audiences with precision and accountability.”

“Experian’s relationship with StackAdapt in the US and Canada has been instrumental in enabling marketers in North America to unlock the full potential of their first-party data, and we’re excited to bring that momentum to the UK,” said Colin Grieves, Managing Director, Experian Marketing Services, UK&I.

“By combining our powerful audience database—which reaches the vast majority of UK households—with StackAdapt’s innovative platform, we’re enabling advertisers to harness both first-party and third-party data to deliver smarter, more personalised campaigns at scale.”

The integration is available immediately to UK-based advertisers and agencies. Clients will be able to leverage first-party data onboarding, access quality audiences powered by Experian, and drive more efficient, effective media activations.

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